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Good manners cost nothing 25 Aug 2013 | 08:00 pm
It is said that good manners cost you nothing but ignorance will cost you everything. I found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 year...
Infographic: Native advertising effectiveness 19 Aug 2013 | 08:26 pm
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure...
Why can’t the news be about news? 17 Aug 2013 | 06:49 pm
The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution. The regulator ruled that Sun News did not successfu...
Infographic: B2B content marketing trends 10 Aug 2013 | 05:48 pm
Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador Related posts: Infographic: colour and logo design Twitter...
Lac-Mégantic: social media lessons learned 4 Aug 2013 | 07:16 pm
The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. Facebook and Twitter were informin...
Duffy balloon: how to pull a PR stunt 28 Jul 2013 | 10:41 pm
Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, w...
How to be smart on Twitter 20 Jul 2013 | 03:05 am
Twitter has gone mainstream as people, brands and organizations flock to the social network. They set up profiles, find people to follow, start tweeting their hearts out and start to attract followers...
Facebook Reader a welcome feature 29 Jun 2013 | 06:18 pm
Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. However, I am largely unconcerned. I have had a Reader account for several years now, but hadn’t r...
Instagram or Vine? 23 Jun 2013 | 06:38 pm
Instagram or Vine? Which one will win? Instagram VS. Vine infographic Related posts: Does Facebook affect your brain? Pinterest for business Are professional communicators normal? PLEASE LIKE M...
Big data: seeing the forest and the trees 22 Jun 2013 | 07:10 pm
You can see the forest and the trees in big data, according to Nora Young, the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference...
