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Smarter Lead Generation Training Get Better Leads 8 Mar 2011 | 08:29 am
Get beyond the numbers game: learn to get better leads for less Your success depends on qualified leads. But if you had a choice, wouldn't you rather start further down the sales funnel, with prospe...
Integration 18 Jan 2011 | 10:24 pm
January 18, 2011 Wendy Harrington was invited to speak at the Raleigh Entrepreneurs meeting, along with Olalah Njenga, Michelle Gower and Robert Geiger. These files are resources for attendees -- and...
Business Growth Principles for Expanding Companies 27 Aug 2010 | 01:46 am
Principles of Business Growth for Expanding Companies (and those that want to be) Most of our clients are folks who have some business experience under their belts, and know a thing or two about laun...
Messaging Customer Targeting Storytelling Irresistible Brand 26 Aug 2010 | 01:18 am
The Branding Detectives: part-sleuth, part-storyteller: As a business person, you know that finding the secret to customer targeting, media selection, pricing, and messaging can feel like a mystery. ...
Customer Focused Innovation 26 Aug 2010 | 12:11 am
Growth Principle #2: Customer Focus + Innovation Good enterprises solve customer needs and wants. Great enterprises reshape customers’ perceptions of what’s possible. Think of companies like Amazon....
Capabilities and Clients 15 Aug 2010 | 10:43 am
Clients rely on Spotlight Creative Group, Inc. for high impact branding that makes their companies irresistible to their target audience as well as for developing customer-centric marketing plans and ...
Brand Essence Articulation Method - Spotlight Creative Group Inc. 21 Jun 2010 | 02:00 pm
For sustainable results, step into Spotlight’s B.E.A.M. or Brand Essence Articulation Method What is BEAM? The Spotlight Creative Group B.E.A.M. is a step-by-step process of investigation that hel....
The Effective, Irresistible Brand 21 Jun 2010 | 01:22 pm
We’ve all felt the power of a compelling story—attention-grabbing, imagination-stirring, heart-winning. Its call burrows down into our brains, then pops up to influence us when we least expect it. Bra...
Meet Raleigh NC branding and marketing agency Spotlight Creative Group 21 Jun 2010 | 10:19 am
Our Story At Spotlight Creative Group, one of our great joys is to throw the Spotlight on your story—perhaps a new chapter in your corporate life, or a new product or service launch—in ways that make...
