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How Do I Figure Out My Marketing Budget? 10 Nov 2011 | 02:19 pm
This is an interesting water cooler topic that we invite your discussion on. We have talked to many small and medium businesses (SMBs) and interestingly learned that many of them had a blank stare whe...
Google GoMo – Do You Need To Go Mobile? 2 Nov 2011 | 04:02 am
Google announced today a new initiative called GoMo. The purpose of the site is to walk companies through the decision process of deciding to build a standalone mobile site. The GoMo site is a free re...
Tip: Don’t Use All 140 Twitter Characters 28 Oct 2011 | 05:35 am
Don’t Use All 140 Twitter Characters This is a quick tip that we wanted to share with you. Have you tried to re-tweet a post and add your commentary only to find that there is no space left? While 1...
Mobile Search Data from Google & Bing 27 Oct 2011 | 06:48 am
We learned interesting mobile search data from Google and Bing to share with you. Think about how this affects your business and what you need to do to optimize your mobile search efforts. 50% of mob...
I Need Mobile SEO! 26 Oct 2011 | 11:18 am
You need what?! Mobile search engine optimization (SEO) is actually a misnomer. While it is impressive to hear stats like mobile search is growing faster than desktop search and over 60% use mobile se...
Mobile Marketing and Tagging 29 Sep 2011 | 03:44 am
As we talked about in our previous post, mobile use is growing rapidly. There are over 4 billion mobile phones in use worldwide, of which 1.08 billion are smartphones and 3.05 billion are SMS (aka tex...
Optimizing Your Marketing for Mobile 23 Sep 2011 | 10:09 am
Mobile is the big buzzword, and for good reason. It’s not only the future, it is already here. Just what does “mobile marketing” mean? Wikipedia offers a few definitions: Marketing on or with a mobi...
Fun Facts on Strawberry Jam 23 Sep 2011 | 07:55 am
It’s surprising how often we get asked how we came up with the name “Strawberry Jam Marketing”. It just happened one morning as I was putting strawberry jam on my toasted english muffins and my finger...
Twitter Adds More Languages 16 Sep 2011 | 05:21 am
Twitter Adds Five Languages Twitter announced on Thursday 9/14/11 that they have added Simplified and Traditional Chinese, Hindi, Tagalog and Malay, bringing the total number of supported languages t...
9 Fun Mobile Marketing Statistics 8 Sep 2011 | 07:32 am
9 Fun Mobile Marketing Statistics We’re sharing these mobile marketing stats from the recent Dreamforce conference in San Francisco. 1. The growth of the iPhone is 10 times faster than the growth of...