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Velocity: Nike's 7 new laws for a digital world POST 2 27 Aug 2013 | 08:06 am
This is the 2nd post about this book by Nike's Stefan Olander, VP of "Digital Sport" for Nike. This post is about universal marketing principles relevant to any business, digital or otherwise. 1. Hon...
Youtility: useful for your brand, or not? 22 Aug 2013 | 09:38 am
I've just finished reading an advance copy of a new book with the snappy title: "YOUTILITY: Why Smart Marketing is about Help not Hype." The premise of the book is that brands can "create a customer f...
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Doctorow offers his adept gift of insight bookfan-mary.blogspot.com 27 Mar 2011 | 07:04 pm
E.L. Doctorow would seem to be consumed with history. His best-known novel, "Ragtime," offers a pastiche of America at the turn of the 20th century, while "The March" (2005) re-imagines Sherman's marc...
Cosmetics cosmetics.org 27 Jan 2011 | 11:25 am
This Cosmetics blog is to give you insight on the best cosmetics brands in the industry from a unbiased consumer’s perspective. We will review different lines of cosmetics on a regular basis in an eff...
The Social Consumer kiest wederom KLM als Beste Social Brand devosjansen.nl 6 Feb 2013 | 04:05 pm
Amsterdam, 7 februari 2012. Onderzoeksbureau DVJ Insights houdt sinds 2012 jaarlijks een monitor naar welke merken Nederlanders het beste vinden performen in Social Media. The Social Consumer is een s...
