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The Hispanic Satisfaction Paradigm. 26 Aug 2013 | 10:14 pm

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What? For those who have worked with Hispanic marketing over the past few decades, the term...

Disconnect between CMOs and CIOs threatens Marketing Effectiveness. [REPORT] 25 Aug 2013 | 07:40 pm

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Acc...

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Univision strikes a nerve with "New American Reality" video crossculturalism.com 3 May 2011 | 11:43 am

I'm sure you've seen it. It's a video Univision created to spur interest in the Hispanic market. Frankly, it's a very smart piece. Inspiring but not pushy, thought provoking and very nicely executed i...

Hispanic Marketing hispanicmarketing.echispanicmedia.com 12 Jun 2009 | 11:54 am

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Nielsen to Marketers: Hispanics Won’t Stop and Melt for You themarketingshow.com 3 May 2012 | 06:12 am

By Giovanni Rodriguez. Add Nielsen to the list of many organizations that have now studied, sliced, and dissected the new Hispanic market. But this study, released earlier in the month, has given us ...

TV Bebé Boom Univision and Telemundo still dominate Hispanic TV, but a rash of start-up channels is about to make things a lot noisier. themarketingshow.com 28 Mar 2012 | 10:05 am

By Sam Thielman— Adweek Hispanic marketing 2012 Call it the Hispanic TV baby boom. For decades, the biggest player in the game has been Univision, and while that’s not going to change anytime soon, d...

The Best of Both Worlds Hispanic millennials embrace their bicultural birthright themarketingshow.com 20 Mar 2012 | 10:59 am

By Stuart Feil — Adweek Hispanic marketing 2012 The common road to acculturation calls for the native-born children of recent immigrants to rebuff the language and traditions of their parents in favo...

The Truth About Hispanic Consumers Myth vs. Reality themarketingshow.com 15 Mar 2012 | 05:17 am

By Jeff Koyen — Adweek Hispanic marketing 2012 It’s a simple statistic that illustrates a great deal about the influence of Hispanics on American culture. In the 2010 U.S. Census, one in six American...

Website Globalization and E-Business - US Hispanic Market globalizationpartners.com 20 Mar 2012 | 12:00 pm

The Website Globalization and E-Business US Hispanic Market includes a serie of brief reports on country-specific website globalization and e-business topics. This report is meant to be a primer on e-...

Translations Vs Trans-Creations: How to Properly Trans-Create Strategies for the Hispanic Market boston-ma.mobi 26 Aug 2012 | 08:54 am

It has been proven that the very best method to reach out to the Hispanic community is by the trans-creation of one’s promotion efforts not translations. An ad campaign is meant, create by me attracti...

The Impact of Immigration Reform on Hispanic Marketing thinkmulticultural.com 7 Feb 2013 | 10:18 pm

There is much talk these days about the possibility of comprehensive immigration reform. While it has been 26 years since the last major reform of the U.S. immigration system, and there have been many...

It’s time to question everything we think we know about the Hispanic market thinkmulticultural.com 7 Mar 2013 | 09:15 pm

Whenever someone first gets involved in Hispanic marketing, they inevitably come across a series of universally accepted “truths” about Hispanic consumers and how to market to them. While some of thes...

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