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northtemple.com
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Customers respond to the benefi... 14 Aug 2013 | 09:48 pm
"Customers respond to the benefits they get from the experience. If a company offers a good enough customer experience – in which, yes, the logo and other “branding elements” play supporting roles – t...
If our work drains a user’s c... 31 Jul 2013 | 02:10 am
"If our work drains a user’s cognitive resources, what does he lose? What else could he have done with those scarce, precious, easily-depleted resources? Maybe he’s trying to stick with that diet. Or ...
