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– Gods of Advertising | We make you want what you don’t need.
Lessons from Adland: Presenting work means never having to say you’re sorry. 22 Aug 2013 | 07:22 pm
“Good morning. I hope you like this presentation because I sure as hell don’t.” As a copywriter I’ve presented countless campaigns to both clients and creative directors. As a creative director, I’ve...
B2B and Technology marketing isn’t easy but it’s a lot more relevant than pimping cheeseburgers. 19 Aug 2013 | 07:47 pm
Been there, doing that! In 2001, I became Chief Creative Office of an agency within Leo Burnett, which we called LBWorks. Our emphasis was on B2B and technology clients. At the time I had trepidation...
