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effective-crm-consulting.com – Effective CRM - The journey to customer-centric innovation

The Dreaded “W” of Workflow 22 Aug 2013 | 05:28 pm

Workflow in the CRM world quite often involves a consultant (in cahoots with a willing client) automating everything; simply because they can. I’ve been there myself (kicking and screaming); I once de...

Marketing, Milkshakes and Innovation 20 Aug 2013 | 05:20 pm

As many of you know, I’m a fan of innovation; whether its product innovation, service innovation or innovative marketing. I’ve embraced the tenants of low-end market disruption as espoused by Clayton ...

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Whether the discussion is B2B, B2C or B2Any, personalizing the conversation is key crmoutsiders.com 27 Feb 2013 | 04:48 am

Last week, I spoke at Social Business Atlanta. My talk was on the three P’s of avoiding social CRM failure (the article that started that train of thought rolling can be found here), so I served as th...

Customer Service in the Customer Lifecyle: Thoughts from a Social CRM Expert newsaleseconomy.com 27 Jan 2012 | 03:37 am

Tweet Guest post by Tristan Bishop @knowledgebishop. Tristan drives digital strategy at Symantec, using social media monitoring and Social CRM to capture customer commentary. He is widely considered ...

Nurture Relationships gregdelima.com 30 Mar 2011 | 04:56 am

In social CRM, Marketing, Community Management, or whatever aspect of online networking you are a part of there is always one thing that matters. The people that you interact with, the people you talk...

Social Media Failure by Super Bowl Advertisers socialposer.com 8 Feb 2012 | 02:27 am

I admit that as a fan of the Minnesota Vikings I wasn’t very excited about the Super Bowl game this year. However, as a fan of social media marketing, I was excited about the commercials. As the game ...

Social CRM and Women swingthinkers.blogspot.com 29 Jul 2009 | 01:21 am

So,we officially have a new term! "Social CRM" which refers to how we (businesses) integrate customers into the conversation. Paul Greenberg wrote a great blog post on Social CRM on ZDNet that talks a...

Social CRM:新范式,新挑战,新机会 blog.evermotion.cn 26 Apr 2012 | 02:56 pm

       库恩的范式理论在学术界广为流传,对其他领域的借鉴意义也很大。在库恩看来,任何一个理论或系统发展到一个阶段后就会逐渐稳定下来作为一种范式而存在。当这种理论或系统进一步发展,内部的一些特征逐渐突破了之前基本假设、语义环境的约束,就会有新的范式出现。这跟通常说的量变到一定程度引发起质变的道理是一样的。只是通过范式这样一个概念的引入,让事物转变的阶段性认知更为突出。通过范式的约定,也让我们对...

Get free book on Social CRM for dummies webdialogue.eu 17 Mar 2011 | 11:51 pm

Free dummy book: "Social CRM for Dummies" - Become a Social Media and CRM expert with the limited edition 'Social CRM for Dummies' Book. Get your book for free here Another new book on social media:...

Las 20 mejores herramientas de Social CRM socialmediaexperience.wordpress.com 11 Apr 2011 | 08:09 pm

Sin duda el Social CRM es uno de los términos de moda en todo lo relacionado con la gestión, el márketing y la estrategia de las compañías. El CRM tradicional, basado en un conocimiento del cliente a ...

Is Social CRM important? idealcrm.wordpress.com 1 Apr 2011 | 06:48 pm

Today there is a mixed view from experts on Social CRM. Some say it is important and some feel it is not that important. Our discussion http://www.linkedin.com/groups/Is-Social-CRM-important-can-436...

Gartner Customer Relationship Management Summit 2011 – Highlights idealcrm.wordpress.com 16 Mar 2011 | 11:53 pm

Gartner Says the Use of Social CRM for Customer Service Will Grow Rapidly Over the Next Two Years http://media-newswire.com/release_1144899.html (8th March 2011) Gartner Announces Winners of the 201...

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