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[VIDEO] Checklist to Monitor the Health of Your Website Using Google Webmaster Tools 29 Jul 2013 | 10:36 pm
Google Webmaster Tools provides a wealth of knowledge about the way Search Engines Crawl and Index your website – and the best part is that this data comes directly from Google! Google Webmaster T...
Google Analytics Tools for NPOs from the 2013 Nonprofit Technology Conference 24 Apr 2013 | 05:02 pm
Last week, our team attended the Nonprofit Technology Conference in Minneapolis! We are posting our recaps and resources from the conference over on the Tendenci website. For The SEM Blog, we’ve inclu...
7 Takeaways from the #Bingle Panel at #SXSW Featuring both Google & Bing 14 Mar 2013 | 08:26 pm
Google has done a fantastic job of putting Matt Cutts out there as the face of the web spam team – and he is also the face who delivers updates about Google’s work and algorithm updates to the web at ...
SEM 2013 Tune Up Checklist for Your Website 7 Feb 2013 | 11:00 pm
2013 is in full swing (can you believe it’s already February?) and the beginning of the year is a great time to audit your Search Engine Marketing efforts for 2013. We’ve put together a checklist of i...
UX Best Practices for Solid SEO 12 Oct 2012 | 08:28 pm
Last week, Wednesday Oct. 3rd to be exact, myself and a few other Schipulites attended the Interactive Strategies Psych Conference (IS 12). Every session centered on human behavior, decision making an...
Top 5 WordPress SEO Plugins You Should Be Using 23 Jun 2012 | 12:43 am
WP SEO by Yoast I will go ahead and say that WP SEO by Yoast is the holy grail of all WordPress SEO plugins. At Schipul, we install this on all WordPress sites. The Yoast plugin makes it super simple...
ASAP Utilities: One Tool to Rule Them All 8 Jun 2012 | 12:12 am
4 ASAP Utility functions that will make you love Excel even more… As a senior production manager at PPC Associates, I spend a great deal of my day working in Microsoft Excel, whether that be manipula...
Adwords, Simplified; Quality Scores, Not So Much … 30 May 2012 | 09:49 am
Adwords are surprisingly complicated – a side effect of having LOTS of user options and the TON of data google collects and crunches to optimize user experience (ie, the likelihood of internet searche...
Schedule Your Reporting in the New Google Analytics 18 May 2012 | 06:11 am
They say change is a good thing, but it isn’t always easy. SEOs everywhere are experiencing the big change taking place with Google phasing out the old version of Google Analytics. It seems like Googl...
Essential Excel Tools for Writing PPC Ads 16 May 2012 | 03:17 am
Guest Blogger: Laura Rodnitzky is the Director of Production for PPC Associates, a search engine marketing agency with offices in San Mateo and Chicago. Writing PPC ads can be fun – using your brain...
