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Target Using Targeted Marketing in New Back to School Campaign 19 Aug 2013 | 02:06 am
Target recently launched its 2013 back-to-school ad campaign. Sure, they're targeting parents of kids going back to school. That much is obvious. But it's the way they're doing it that impresses me....
Social Media Currency (A Reminder) 15 Aug 2013 | 10:20 pm
You've improved your Facebook page engagement significantly. So much so, you now see three times the number of comments you did previously. And on Twitter, you were really clever and timely and saw ...
Where "Opportunity to Spend" Meets Reality 13 Jun 2013 | 05:35 am
You see this a lot in paid search campaigns, and more recently with Facebook and Twitter's ad platforms. You're presented with ways to target your audience (great!) -- geotargeting, demographics, key...
Why Customer Service is a Race to be First 7 May 2013 | 12:02 am
A few weeks ago, I left a voice mail for my optometrist requesting a call-back to schedule an appointment. Last week, I left a voice mail and sent an email to an ad agency asking for their new busine...
The Single Best Way to Differentiate Yourself From Your Competitors 10 Apr 2013 | 04:10 am
Over 14 million businesses were surveyed. And of those, only 24% had a website. That's shocking to me. Finish reading this post »
Small Business Strategic Marketing Tactics (Yes, Even for a Church) 20 Mar 2013 | 11:52 pm
I've written before about how small businesses are notorious for trying a new marketing tactic and expecting to see immediate results. Frustrated, small business owners often abandon their marketing ...
Understanding the Very Basics of Marketing for Small Businesses 5 Mar 2013 | 09:13 pm
This is Julie. Julie's a beautician, and a good one at that. Right now, she's creating a Facebook check-in deal for her salon. She clicks “Save,” looks up from her desk and taps her fingers, expecti...
How to Make the Worst Marketing Idea Slightly Better 27 Feb 2013 | 06:56 am
The flyer, the business card, the tri-fold brochure, the faux newspaper tucked under your windshield wiper... you've seen this before, right? It's advertising confetti. And it might be one of the wo...
The Ultimate Small Business Marketing Checklist 15 Feb 2013 | 06:14 am
Chances are, if you're like me, sometimes you (unfortunately) end up spending more time with your business, than you actually do with your significant other. So while I won't be giving you roses or c...
How Establishing Goals Will Give You Momentum 8 Feb 2013 | 08:18 am
I remember it well. I'd just reviewed my year-end taxes with my accountant. And now, I was frustrated. I had worked so, so hard that year, and after reviewing a stack of 1099's, I didn't have much t...
