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There’s a new C word in town 21 Aug 2013 | 07:23 am
The introduction of innovative technologies has impacted the future of advertising, presenting marketers and advertisers with new opportunities to suffocate the consumer in a world full of unwanted me...
Taking notes and looking smart 20 Aug 2013 | 07:15 am
“I gotta take notes when things occur to me.” - Jeff Bridges When the iPad was released I thought, meh – what will I use it for? Now, years later, I ask myself what can’t I use it for. Despite how t...
Have you ever felt like a hack? 19 Aug 2013 | 08:58 am
At some point, we all become acutely aware of our own insecurities. I experience the crushing sense of feeling like a hack at every single stage of coming up with a creative idea – from the moment I ...
The most important thing for brands to do in today’s world is to be useful 2 Aug 2013 | 05:03 am
Marketing has been around for a long time. According to Wikipedia, Egyptians used papyrus to make sales messages and wall posters. Their strategy was to create a message that will get people’s attenti...
The Idea Generation 1 Aug 2013 | 06:35 am
“Miss Scott, are you listening?! Or have you got your head in the clouds? This was a common question addressed to me by my high school marine biology teacher. What appeared to him to be a case of ab....
How to pass for Generation Y 25 Jul 2013 | 08:08 am
Everybody loves Generation Y. Born from 1982 through the present day, we are “optimistic, team-oriented, high-achieving rule-followers”*. We have single-handedly driven down teen suicide rates, teen p...
Brand ecosystems – so hot right now! 10 Jul 2013 | 07:04 am
As marketers in the 21st Century there are so many hot terms and movements that we are seeing on a day-to-day basis it’s hard to make sense of what is relevant and what’s not. Some that come to mind i...
The Second Coming 8 Jul 2013 | 11:12 am
It was supposed to be a fait accompli. Television, after decades of basting in its own moneymaking crapulence, was supposed to eventually crumble and fall at the feet of the digital revolt. And to be ...
A suit’s simple guide to onboarding clients 5 Jul 2013 | 10:45 am
Back in the ‘80s, or life before movie downloads, streaming or pay TV (aka The Dark Ages), the TV program Perfect Match existed on free to air. The show featured the same format as international shows...
Does your CEO ‘own’ digital? 4 Jul 2013 | 09:03 am
Digital belongs to the CEO or MD or whoever is in charge. Smart marketing types ensure this is so, and that digital isn’t ghettoised in the marketing department. I’m not advocating a downgrading of ...
