Typepad - marketinginteractions.typepad.com
General Information:
Latest News:
Take My Customer Retention Survey 16 Jul 2013 | 11:19 pm
I'm presenting a session on creating a kick-butt customer retention content strategy at Content Marketing World in September. I'd like to highlight some real-world input from B2B marketers. Please ta...
Hey Marketers: Sales Doesn't "Get" Your Content Strategy 16 Jul 2013 | 11:06 pm
When I saw the first bullet in the summary for this survey done in collaboration between Selling Power and Richardson I couldn't help but download the Content Marketing and Sales Effectiveness report....
Why BANT is Bunk for Today's B2B Buyer 9 Jul 2013 | 03:32 am
In my work with B2B companies, I spend a lot of time on the phone with salespeople while doing research for the creation of buyer personas and the development of content strategies that dovetail with ...
Your Marketing Bucket is Leaking 28 Jun 2013 | 08:09 pm
I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk abou...
4 Content Marketing Conundrums 23 Jun 2013 | 03:18 am
I see a lot of stuff said about content that makes me wonder. There's so much noise about content marketing that it's hard to know what to believe. Some of it looks good on the surface, but when you s...
B2B Content Marketing: Thoughtful or Rote Activity? 19 May 2013 | 03:07 am
I recently read a post written by Brian Carroll of MECLABS. An excerpt caught my attention as this is a problem I see often. He was discussing a finding in Marketing Sherpa's 2013 Email Marketing Benc...
B2B Content Marketing: Thoughtful or Rote Activity? 19 May 2013 | 03:07 am
I recently read a post written by Brian Carroll of MECLABS. An excerpt caught my attention as this is a problem I see often. He was discussing a finding in Marketing Sherpa's 2013 Email Marketing Benc...
Use Content Strategy to Break Into a New Market 5 May 2013 | 12:06 am
I've been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if they're right, as well as how to app...
Use Content Strategy to Break Into a New Market 5 May 2013 | 12:06 am
I've been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain if they're right, as well as how to app...
The B2B Website Audience Litmus Test 28 Apr 2013 | 02:44 am
Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. I'd ask you to step back a moment and think about your website audience. Just because y...
