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Ask the Experts: What Makes a Product Innovative? 23 Aug 2013 | 02:00 am
Tweet By Craig Stull, Founder/CEO, Pragmatic Marketing For many technology companies, innovation is measured by the depth of technology in the solutions: How many generations ahead of the competitio...
How Much Would You Pay? 22 Aug 2013 | 04:45 am
Tweet What a horrible question. If you’re trying to figure out how much to charge for your product, this is NOT how to do it. Why? There are two main reasons. First, respondents don’t know how to...
Beware of Pricing Consultants 12 Aug 2013 | 09:04 am
I’ve had the pleasure of working with many pricing consultants. They were all smart and I’ve learned from each one. Now that I’ve said something nice … Pricing consultants do have the ability to qui...
Showrooming is Like Using a Big Coupon 28 Jul 2013 | 10:01 pm
How much of your life are you willing to trade for a better price? Coupons work because they are only used by people who are price sensitive. The only people who use coupons are those who think it is...
Pricing is … a Magnifying Glass 21 Jul 2013 | 10:04 pm
Managers who understand pricing well have a unique view into the health of their company. Here are several examples. How well do our marketers use Value Based Pricing when setting the initial prices?...
What You Don’t Know Does Cost You 16 Jul 2013 | 07:12 pm
Do you buy generic aspirin (i.e. the store brand) or Bayer? Do you buy generic acetaminophen or Tylenol? How about generic ibuprofen or Advil. It turns out 70% of us buy generics. Higher than I expect...
Value Based Pricing Is Only an Attitude 6 Jul 2013 | 05:32 am
Value Based Pricing means charging what your customers are willing to pay (WTP). The other day I was describing this to a successful, self employed business woman, and she kept asking, “How do I know...
Pragmatic Marketing’s New Curriculum 2 Jul 2013 | 12:06 am
Pragmatic Marketing has been teaching companies how to successfully build and market products since 1993. But we didn’t just talk to our clients, we listened. And that’s led to this: the first substan...
Irrelevant Price Comparisons – How They Work 29 Jun 2013 | 08:00 pm
“Rice flavoring is more expensive than a Porsche.” “Ink costs more than blood.” “Bottled water costs more than gas.” Surely you’ve heard many more of these shocking comparisons. Read any of these ...
How to Earn a Raise – Lessons from Pricing 24 Jun 2013 | 01:53 am
The other day one of my employees asked for a raise. Believe it or not, as director of pricing at a large company, I don’t really have much influence on the salaries of my people. However, I wanted ...
