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Analytics Aphorisms — Gilligan-Style 22 Aug 2013 | 03:54 am
Last week, I had the pleasure of presenting at a SEER Interactive conference titled “Marketing Analytics: Proving and Improving Online Performance.” The conference was at SEER’s main office, which is ...
Want to be part of Web Analytics Demystified? 6 Aug 2013 | 09:24 am
Likely you have noticed that Web Analytics Demystified has grown significantly in the past twelve months, adding Kevin, Michele, Josh, and Tim to the team … and we’re ready to grow our resources again...
Adobe acquires Satellite – what next? 31 Jul 2013 | 10:39 pm
The Twitterverse was buzzing this morning about Adobe acquiring Satellite from SearchDiscovery, and while neither side has yet to make a public announcement, I have gotten confirmation of the big news...
The “K” in “KPI” is not for “1,000″ 31 Jul 2013 | 06:30 pm
At the core of any effective performance measurement process are key performance indicators, or KPIs. Did you catch the redundancy in that statement? Performance measurement uses performance indicato...
Tag management systems: How do I choose? 30 Jul 2013 | 12:19 am
Since I joined Web Analytics Demystified a few months ago, I’ve spent quite a bit of time deep-diving into the various tag management tools. I had worked with most of these tools previously, but I’ve ...
Product Cross-Sell [SiteCatalyst] 23 Jul 2013 | 03:00 pm
Editor’s Note: Despite the fact that Adobe is retiring the name “SiteCatalyst,” it will take me a while to adjust to that change so I will continue to refer to the product as such. If you sell produc...
Avoiding Analytics Data-Wandering 18 Jul 2013 | 09:37 pm
It’s something of a given that any efficient and meaningful analysis will be driven by a clear hypothesis or set of hypotheses. Yet…it’s rare for analysts or marketers to actually think or speak in te...
Self-Quantification: Implications for marketing & privacy 17 Jul 2013 | 12:00 pm
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Fours...
The Impact of Self-Quantification: What The Growing Use of Health and Fitness Devices Means for Marketing, Analytics and the Privacy Debate 16 Jul 2013 | 12:00 pm
At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Fours...
ACCELERATE 2013 is better than ever! 7 Jul 2013 | 09:15 pm
Now that Summer is here I personally am getting increasingly excited about Web Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Ce...
