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One Page Copywriting Guide 1 Sep 2010 | 01:30 pm
Does giving stuff away for free — in the clear, with no email required — work as a way to get new readers, more traffic, and subscribers? Let’s find out. Today I’m giving away a “Mind Map” (a visual...
The Magic Formula For Writing Copy That Sells 23 Aug 2010 | 02:30 pm
Many people want to know the “magic formula” is for writing web site and ad copy that sells. If you’re one of those folks who would like to know that formula, I have some disappointing news: there is...
Jump Start Your Sales Copy 16 Aug 2010 | 04:39 am
Do you find yourself staring at a blank screen? Wondering how to get started writing your copy? I’ve found that I get much better results if I use some “jump starters”. They keep me focused, and ge...
Dumb Down Your Copy For Effectiveness 2 Aug 2010 | 05:00 am
Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn’t understand? Me too. T...
