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Boost Your Website Conversions With These 3 Optimisation Tips 20 Aug 2013 | 06:04 pm
Getting people to visit your website is just the first step. Once you get them there, your website has to convert them – i.e. convince them to take an action (sign up for a newsletter, buy, register f...
How to Market Your Marketing 1 Aug 2013 | 06:07 pm
Everyone knows that content marketing is the way to go. With SEO becoming more social, it’s essential that businesses start to get great information out to their potential customers, to remain visibl...
How Top Marketers Win The Marketplace 23 Jul 2013 | 05:59 pm
Apple. Google. Disney. These are some of the most admired and in many cases, loved brands in the world. No doubt, many companies are envious of the connection these top brands have been able to make w...
How to stop your business becoming a ghost town 9 Jul 2013 | 06:10 pm
What turns a popular business or service into a ghost town and how can you avoid it happening to you? The Internet gives us a powerful insight into how this happens. The online world is littered with...
Does Asking for Too Much Data Alienate Customers? 18 Jun 2013 | 06:04 pm
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment of “Government Gone Wild...
How Online Reviews Can Help Your Business 11 Jun 2013 | 05:46 pm
James Martell just interviewed me on his podcast to talk about how online reviews can help small businesses. We talked about the topic in depth – including: How online reviews help you rank better and...
How to Find People to Follow on Twitter 22 May 2013 | 06:01 pm
3 tools to help Twitter work for you Using Twitter for business is a great way to widen your reach. You can chat and build relationships with people who would previously have been ‘untouchable’. For e...
How You Make a Customer Smarter in 6 Seconds 15 May 2013 | 06:13 pm
I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s d...
Talk is cheap 2 May 2013 | 06:34 pm
Does your business have a slogan associated with it? If it does, I have a question for you: How closely does that slogan reflect the reality of your business? Words are easy For example, the businesse...
What Does The Future Hold For Content Marketers? 16 Apr 2013 | 06:07 pm
It’s a pretty compelling question: What is the Future of Content? What’s in store for content marketing? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared...
