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Magento Imagine E-Commerce Recording: The Conversion Surgeon 26 Aug 2013 | 11:55 pm
Free Recorded Presentation: How to Create Huge Conversion Rate Lift I was honoured that Magento invited me to present at their amazing Magento Imagine eCommerce conference this year. They put on a su...
6 Reasons Over-Segmentation is Hurting Your Marketing 22 Aug 2013 | 12:44 am
You have a nice plaque on the wall showing your mission, vision and values. That’s cute. Do your employees think that’s what you stand for? You also have a nice list of value proposition points in y...
13 Ways Conversion Rate Optimization is like Sex in High School 28 Jul 2013 | 11:18 pm
Everyone says they’re doing it but few are doing it well. Many have danced with conversion optimization, flirted with testing, even committed to a test or two, then either given up or lost support (a...
How to Know When You’ve Done Too Much Conversion Optimization 26 May 2013 | 11:16 pm
I'm often asked, "Is there such a thing as too much testing and/or optimizing?" It's not an unusual question. In many of my conference presentations, someone asks me something similar and I'd like to ...
How to Prioritize Conversion Rate Optimization Tests Using PIE 20 May 2013 | 01:18 am
A common conversion optimization question, How do I know where to test first? Here are the three criteria to prioritize your tests: Potential, Importance and Ease. Let's look at how to use them.
If Content Is King, Revenue Is Queen 22 Apr 2013 | 12:21 am
Content is important for getting people to your site, from search algorithms to social share to links to your site, but content alone doesn’t make you revenue. Content without conversions is just free...
The Value of Not Knowing (or Ignorance Creates Courage) 8 Apr 2013 | 01:39 am
Testing is not just what we do for clients. We live this ethos because we believe in continuous improvement. We will never sit still. I hope you won’t either.
The Top 5 Surprising Tips from A/B Tests 1 Apr 2013 | 06:21 pm
We often test innovative experiences that push the boundaries of what's expected. Many times, we discover new tactics that work so well that we keep them locked tightly in our conversion knowledgebase...
Conversion Optimization in a Multi-Device World 24 Mar 2013 | 08:49 pm
Here's a presentation I gave recently at SES and SMX. It also made it to the front page of Slideshare in the "Hot" topics section and I thought you might like to see it too.
Use These 3 Points to Create an Awesome Value Proposition 18 Mar 2013 | 06:29 pm
Your value proposition is the core of your potential conversion rate. But, how do you know what your most important value proposition is? Are you emphasizing the most important things? I’m going to s...
