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Customer Courtship 26 Aug 2013 | 05:29 pm
The Essence of Content Marketing The perfect customer is like a beautiful woman, distant and desirable and pursued by countless competitors. An appropriate metaphor, don’t you think? Most advertiser...
One Million And Counting 22 Aug 2013 | 01:01 am
A Monday Morning Memo from The Wizard of Ads According to Stillerman, Jones, and Co., we recently added the one millionth retail store in America. That’s nearly one retail store for every two hundred...
One of Two Things 22 Aug 2013 | 01:00 am
A Monday Morning Memo for the Clients and Friends of Roy H Williams Make no mistake about it, the economy is booming. Even the lazy have money. Money enough to waste. No one has any time to waste, th...
One Big Assumption 22 Aug 2013 | 12:59 am
A Monday Morning Memo from The Wizard of Ads Advertisers assume that people comprehend their ads. Most often, they do not. The volume of advertising which gushes toward the customer’s mind is like a ...
An Old Mustang Revertible 22 Aug 2013 | 12:58 am
A Monday Morning Memo of Misty Muskogee Memories I have a 1971 Mustang with a canvas top that folds down behind the rear seat. Ask me why I chose to restore this particular year, make and model of ca...
Of Honky-Tonks and Chicken Wire 22 Aug 2013 | 12:56 am
A Monday Morning Memo for the Clients and Friends of Williams Marketing Seth Godin’s newest book, Permission Marketing, is flying out of bookstores as though it had wings. Thousands of people admire ...
A Novelist and a Newsman 22 Aug 2013 | 12:55 am
A Monday Morning Memo for the Clients and Friends of Williams Marketing In Halifax, Nova Scotia, lies a cemetery where 121 recovered bodies of Titanic passengers were buried in the spring of 1912. Ac...
…Not A Creature Was Stirring… 22 Aug 2013 | 12:54 am
A Holiday Greeting from The Wizard of Ads It’s Christmas Eve and Martin is broke. He hasn’t a cent to buy gifts for his six adorable children. The kids all know it, too. As the children snuggle toge...
Not So Stupid 22 Aug 2013 | 12:54 am
A Monday Morning Memo from The Wizard of Ads “Roy, I liked your memo about the fallacies of deep discounting,” said Joe, “But the magic words of retail aren’t ‘Profit Margin.’ The magic words of reta...
Nobody’s Perfect, But We’re Working On It! 22 Aug 2013 | 12:53 am
A Monday Morning Memo from The Wizard of Ads I had a prospective new client ask me a very insightful question last week. “If I retained your firm and later became unhappy with you, what would be the...
