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It’s Moving Day – Find Me Now at SteveWoodruff.com 2 May 2013 | 05:15 pm
This will be the final post here at Connection Agent (I think!). As I announced earlier this week, I’ve decided to launch an entirely new site: SteveWoodruff.com The theme: Discover Your Fit. Because ...
My Second-to-Last Post at Connection Agent Blog 30 Apr 2013 | 04:30 pm
Connection Agent is going away? Yes. And, no. This week, I’ll be launching a new website at SteveWoodruff.com, which will be the new home for all my writings about marketing (my pharma biz, Impactivit...
Why I Love Being an Introvert 12 Apr 2013 | 04:50 pm
I didn’t always enjoy the fact that my wiring is definitely on the introvert side of the fence. Since our culture tends to value extrovert tendencies and behaviors, we who are quieter, who are more in...
Defeating Mis-Matches in Business 11 Apr 2013 | 05:34 pm
The goal of Clarity Therapy is to “defeat mis-matches – the wrong people in the wrong job; small companies pursuing the wrong types of business; or large companies partnering with the wrong vendors. A...
Solopreneur Isolation Syndrome 19 Mar 2013 | 03:35 pm
I was speaking with a fellow consultant earlier this month, and the subject wandered over to one of the difficulties of being a solopreneur/small business owner. Isolation. Ever feel alone out there, ...
One-Sentence Marketing Advice from a Physics Genius 15 Mar 2013 | 03:03 pm
It takes clarity of thought and expression to be a brilliant physicist. No less so to be an effective marketer (and/or business owner). If Einstein were a marketer, I think he’d advise you to De-Fog Y...
When Your Market Says to Pivot 14 Mar 2013 | 08:36 pm
I’m all for a well-thought-out go-to-market strategy. But I’ve often advised consultants and other small businesses to leave your directional map at about 80% – and let the market inform you about the...
The One Indispensable Ingredient for Success 7 Mar 2013 | 06:18 pm
Initiative. Show me a person with limited abilities and experience, but the willingness and drive to take prolonged action, and I’ll show you an eventual success. On the other hand, show me someone wi...
One Great Idea 1 Mar 2013 | 04:49 pm
All you need is one great idea. Well, maybe that’s not ALL you need. You need to be able to execute on that idea. And, you need a network of resources and supporters to help you along the way. But, if...
Meaningless Marketing 27 Feb 2013 | 05:12 pm
If your company name and tagline could mean a whole bunch of different things to a whole bunch of different people, it’s meaningless. Global Technical Solutions - Where Technology Drives Customer Valu...