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Retail Section: Retailing Today Insights: Top 100 US Retailers and Categories 26 Aug 2013 | 06:05 am
Welcome to Retailing Today’s annual Insights issue. This unique product was created to provide a blended look at the performance of the nation’s Top 100 retailers and Top 100 mass market product categ...
Auto Section: Top 5 Market Trends Driverless Cars Will Rev Up in the Future 26 Aug 2013 | 05:47 am
Automakers and tech companies are developing complex technology that will allow cars to drive themselves; possibly by the end of the decade, around the year 2018. Fortune reports that Google is leadin...
HR Section: The 50 New Rules of Work 26 Aug 2013 | 05:18 am
Here are some interesting points made by Robin Sharma on how you should look at your work and get the most out it. Read more
Campaign Management:How to Treat Every Customer Campaign as a Marketing Experiment 26 Aug 2013 | 05:15 am
As a marketer or retention expert, you are spending plenty of time and money on your customer retention campaigns. This article will discuss how to measure the effectiveness of your campaigns – in mon...
Financial Services Section: Marketing Strategies to Shatter The Mobile Banking ‘Glass Ceiling’ 26 Aug 2013 | 04:41 am
According to a study on mobile banking from The Federal Reserve published in March 2013, there is a high probability that non-mobile bankers will eventually adopt the technology. Among those consumer...
Digital Marketing: How to Measure Content Marketing ROI 26 Aug 2013 | 04:34 am
In content marketing you’ll often hear that one should “think like a publisher.” It’s sound advice for developing great content: develop a strategy, plan an editorial calendar, manage resources, creat...
Analytics Section: Beware of the giraffes in your data 26 Aug 2013 | 04:30 am
Marketers and analysts are always on the lookout for exciting new insights which can translate into action items and provide strategic advantage, but they often miss them. They can even make the wrong...
Financial Services Section: The ‘Long Tail’ Model Is Coming to Banking 18 Aug 2013 | 08:11 pm
The Banking as we know it: The business as we used to know it over the past 50 years relied on several things: Heavy and costly marketing and sales to acquire customers and build trust. Locking in ...
Data Integration Section:How (and Why) Hadoop is Changing the Data Warehousing Paradigm 18 Aug 2013 | 06:04 pm
The emergence of new data sources and the need now to analyze virtually everything, including unstructured data and live event streams, has led many organizations to a startling conclusion: a singl...
Digital Section: Email subject lines – what keywords work, what keywords don’t thro’ Samit Malkani 18 Aug 2013 | 06:00 pm
In the last couple of years, the way consumers interact with email has changed drastically. Much like the broader web, email is now all about usability. Your subject line is one of the main things wi...
