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Change of place 3 Mar 2011 | 11:45 pm
Sorry, this blog is moving. If you want to follow, please go to: http://changetheconversation.co/ Filed under: Uncategorized
Conspicuous Abstinence 14 Nov 2010 | 05:51 am
(You can read more on this in next month’s AdMap) We are no longer the Mad Men generation, when more consumption equalled more progress. The Facebook generation do not define themselves by what the...
Shock, horror, the death of the idea. 13 Jul 2010 | 08:44 pm
I was surprised in Cannes last week to hear someone say, ‘It’s not really about the idea any more’. Surprised because it was the creative director of a major London agency, and one which has been doin...
Metaphorical Smoking 13 Jul 2010 | 08:43 pm
I’m ashamed to say, I’ve always admired smokers. That instant when they light up and take a deep breath before answering a question always seems to promise so much more wisdom than the rest of us, who...
Conceptual Natives 26 May 2010 | 12:37 am
Amongts all this hoo-hah about digital natives, isn’t there something more important? For sure, we need people who are digitally comfortable. But, surely it’s more important to be conceptually native...
Why Advertising Should Be More Like Politics. 6 May 2010 | 07:09 pm
(The Thinking in This Piece first Appeared in Admap, August 2009) The many mediums we use, from the humblest in-store sampling to the most expensive Superbowl ad, are only important in so far as they...
‘If you don’t know where you are going, any road will take you there.’ 6 May 2010 | 06:56 pm
I was in New York recently, as a judge on the Global Effies. Without giving away who won, (or more importantly who didn’t) there was some extraordinarily poor thinking. And most of it hinged around un...
Notes from a Paris Cafe 29 Apr 2010 | 11:33 pm
This is a shortened version of a column in AdMap May 2010, www.warc.com/admap The AdMap round table on the Future of Planning certainly made good reading. Comprising the thoughts of some of the most...
Why advertising innovations don’t happen at head office 29 Apr 2010 | 11:25 pm
Innovation in an advertising network is a notoriously difficult business. So hard, in fact, that most people who want to innovate give up and start their own agency, with 12 people and 2 clients, to m...
The Changing Nature of the Idea 23 Apr 2010 | 02:49 am
1930s-1950s – Living in a Print World The key was to have a distinctive visual idea that gained cut through in a cluttered, predominantly print and poster world. The Marlboro Cowboy ruled the world, ...
