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Announcement: Consumer Behavior Portugal 16 Apr 2011 | 02:10 pm
Dear fellows, It’s a pleasure to announce that this blog has a Portuguese “brother”! Now, Portuguese speakers can find articles, book references, discussions and other interesting things in the area...
Brands, Marketing & Trends, Inc. 5 Feb 2011 | 01:52 am
Follow me on this one. Plan Online, Do It Offline Society is changing – and the evolution of the Internet in recent years is causing unprecedented changes in consumption patterns. Virtual world is g...
The Organic Future 5 Jan 2011 | 03:46 pm
Read it in PORTUGUESE here: http://mbuintelligence.com/blog/index.php/2011/01/the-organic-future/ (Thanks to my great friend Eduardo Neves for the inspiring illustrations) Follow me on this one: I ...
2010 in review 3 Jan 2011 | 01:04 am
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Bo...
Consumer Behavior: what is it and why it matters? 17 Dec 2010 | 06:39 pm
Follow me on this one. Consumer Behavior is a research area that derives from psychology and social sciences, and subsequently was merged with economical domains (especially marketing). First of all,...
Rethinking Marketing Research & The Google Wasted Opportunity 10 Nov 2010 | 11:15 pm
Part One – The process Follow me on this one. Three years ago I have questioned myself about a situation: How to make a survey or a Market Research with the following conditions: - In 24 hours or ...
Shopping and influence of other consumers 26 Oct 2010 | 03:11 am
Some weeks ago, I’ve done a kind of “personal investigation” in Consumer Behavior, about an issue I think scholars don’t take too seriously into account. It’s about that situation where someone, (you,...
Events or clips presented in advertising campaigns: How many, how fast and how much connected 31 Aug 2010 | 01:02 pm
Many campaigns – especially institutional – are quite long, containing many events or clips. With lots of illustrative images of important moments of conviviality between the brand and its customers, ...
The forgotten brother of Marketing 15 Aug 2010 | 02:04 pm
It is true that Kotler, with its “Principles of Marketing”, did two things: affirmed the marketing as a structured discipline, able to allow her safe replication across a mass of professionals eager t...
