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End of the Brand Websites? 26 Aug 2013 | 06:55 am
For the past couple of years I have been hearing many people state it is the end of the brand website … I could not disagree more! I see proclamations like • The end of the website due to the rise of...
Social Media Marketing and Its Relevance to Sales 18 Aug 2013 | 11:28 pm
What is social media marketing’s role in sales? This is the real question company leaders want answered. Last week I wrote an article, “Why Are We Doing Social Marketing Anyway” which touched on the s...
Why Are We Doing Social Marketing Anyway? 11 Aug 2013 | 11:10 pm
Lets get real. An abundance of companies are posting and tweeting and still don’t know how it contributes (or doesn’t) to their business. Further more, they are not sure what success would be like if ...
You Talking Product or Lifestyle on Your Brand’s Social Media Presence? 5 Aug 2013 | 03:12 am
Have you ever have had a conversation with someone where all they do is just talk about themselves? How many friends do you have like that? Probably not many. No one likes to be on the receiving end o...
Why Social Marketing Must be a Commitment by Top Leadership at a Company 29 Jul 2013 | 03:44 am
A few weeks ago I wrote an article aimed at the social media manager suggesting how they can “Drive Social Media Adoption at Their Company.” This article was motivated by the abundance of comments and...
The Marketing of Purposeful Brands 22 Jul 2013 | 01:13 am
In this day and age of fierce competition your brand advantage may be the demonstration and marketing of being a purposeful brand. As students of product marketing, we are always taught that you shoul...
7 Steps to Keep Up with the Demands of Marketing Evolution 14 Jul 2013 | 10:48 pm
Whether it is the result of digital, interactive, or social media, or simply the heightened knowledge and skepticism of consumers, effective marketing must evolve. Some traditional marketing tactics a...
Marketing would be much more effective if …. 8 Jul 2013 | 01:31 am
there was greater focus on the target customer as opposed to marketing campaigns. A few weeks ago I tweeted a nice little play on words … Here is the problem with the current state of affairs within...
Reboot the Creativity in Your Marketing 1 Jul 2013 | 03:40 am
Do you ever feel like you are producing the same old marketing programs you have been delivering for some time. If you really want to stand out in the crowd, stand out in your industry, you need to re...
Driving Social Media Adoption at Your Company 25 Jun 2013 | 05:04 am
Last week I hosted a webinar on getting your company on board with social media marketing and gaining greater acceptance throughout your organization. The motivation for social media is that “marketin...
