Does anybody know what marketing means? 11 Jan 2013 | 03:43 am

Maybe it’s time to think of a new name for the philosophy and activities that encompass the term Marketing. In my experience when people say “marketing” they actually mean ‘marketing communication’. A...

Advertisement is coming to you this Summer 24 Feb 2011 | 01:54 am

Japanese toilet paper includes QR codes Who though you could place advertisement on any printable surface is right. We’ve seen ads on toilet paper, napkins, table cloth, even that dirty bit of fake n...

The End of the Homepage 7 Feb 2011 | 10:12 pm

Image by budcaddell via Flickr The first public homepage back in 1992 must have looked a bit like this W3C page. This new way of publishing your message brought us a complete shift in information cul...

How Marketers use Social Media in 2010 11 Nov 2010 | 11:34 am

Below an overview of what marketers do with social media in this year. How will it be in 2011? Flowtown – Social Media Marketing Application

The days of using a mouse and keyboard are coming to an end! 24 Jul 2010 | 02:55 am

Image via Wikipedia When i first saw a mouse it was at an office equipent exhibition in Amsterdam (many of you weren’t even born then). I remember it well. It was on the Xerox stand and we all stared...

Free Value 5 Mar 2010 | 07:41 pm

Image by marc0047 via Flickr Products that are ‘free’ or ‘gratis’ have no value to the consumer. It’s a trial, a one-off that is not interesting, not appealing and too easy to get. Being given or han...

Untitled 8 Jan 2010 | 01:36 am

Who needs screens anyway! 8 Jan 2010 | 01:36 am

Image by antjeverena via Flickr Light Touch by Light Blue Optics. We might not want screens in the near future. Great for augmented reality. Now what can we do with this technology fellow marketing ...

Home telepresence 8 Jan 2010 | 01:13 am

CES: Cisco shows home telepresence. Image by Getty Images via Daylife You better not wear your PJ’s when you pick up the “phone” next year. The next step is holograms of the people we talk to. Or c...

Kiss the principle 13 Dec 2009 | 03:33 am

Image by “lapolab” via Flickr Every 1 out of 5 clients offer you a brief and end it with the acronym: K.I.S.S.. Likely they add words like result, target, goal. and ROI. “OMG – There we go again, hea...