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Is Abercrombie Really Discriminating on Size? 5 Jun 2013 | 08:50 pm
A well known apparel retailer’s CEO set in motion consumer backlash when he commented that they only focus on cool and popular teens – “a lot of people don’t belong [in our clothes], and they can’t be...
When Personalization infers intent – is it really personal? 1 May 2013 | 04:47 pm
According to a 2012 Accenture Interactive CMO Insights survey of more than 400 senior marketers; 65% think that consumers’ expectations for relevant experiences are having the greatest impact on marke...
Learning From Apple Stores 8 Apr 2013 | 03:09 am
A few weeks ago it became clear that my 5 year old Mac was struggling to keep up, so down I drove to my local Apple store. The legendary Apple store experience is well known, but the learning’s for to...
Learning From Apple Stores 8 Apr 2013 | 03:09 am
A few weeks ago it became clear that my 5 year old Mac was struggling to keep up, so down I drove to my local Apple store. The legendary Apple store experience is well known, but the learning’s for to...
VP eCommerce Nightmare Scenario 11 Mar 2013 | 02:10 am
Here is a challenge that will have you lying in bed unable to sleep. It’s not pretty. You are in your office surrounded by hundreds of bras (it can be jeans, dresses, skirts, T-shirts, sweaters or sh...
VP eCommerce Nightmare Scenario 11 Mar 2013 | 02:10 am
Here is a challenge that will have you lying in bed unable to sleep. It’s not pretty. You are in your office surrounded by hundreds of bras (it can be jeans, dresses, skirts, T-shirts, sweaters or sh...
eBay & Zappos Start 2013 With An Eye On Personalization 1 Feb 2013 | 03:39 am
Curated- ecommerce It’s no surprise that retailers and shoppers share a common problem – Shoppers are often faced with hundreds or even thousands of products to choose from; and retailers don’t know e...
eBay & Zappos Start 2013 With An Eye On Personalization 1 Feb 2013 | 03:39 am
Curated- ecommerce It’s no surprise that retailers and shoppers share a common problem – Shoppers are often faced with hundreds or even thousands of products to choose from; and retailers don’t know e...
How does zafu work? 29 Sep 2010 | 03:04 pm
We launched in 2006 after two years of research. 7.1 million happy users later, there's one question they all ask - how do you do this?
Why jeans don’t fit 29 Sep 2010 | 02:56 pm
So why is it so bad? We’ve scanned thousands of women, tested and chatted with 12,565 women in jeans (when we wrote this). Over 7.1 million women have used Zafu and told us about their issues. 37% o...
