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On a Budget? Use Vine For Low-Budget High Impact Campaigns 16 Aug 2013 | 04:40 am
BBDO, the agency that inspired AMC’s Madmen, proves that you don’t need a huge budget to inspire a huge reaction on the social web. Vine, the six second video sharing platform created by Twitter, alon...
Luxury Institute: High Net-Worth Individuals Use Loyalty Programs 16 Aug 2013 | 03:21 am
It’s official, everyone loves a bargain. The Luxury Institute recently conducted a survey on high net-worth individuals and they found that the loyalty program is an attractor to even the most lavish ...
Quantified Self Devices Can Reduce Health Care Costs 15 Aug 2013 | 06:05 am
I find it easy to nerd out about fitness gadgets and other data-tracking quantified self devices, it’s one of my favorite topics to write about these days. The technical aspects and the potential oppo...
League of Legends Partners With American Express 14 Aug 2013 | 08:31 am
Riot the game studio responsible for League of Legends, arguably the most popular multiplayer game in the world right now is stretching its legs into new realms by partnering with American Express. Wh...
Ikea Engages Customers With New Augmented Reality Catalog App 8 Aug 2013 | 05:00 pm
What if shopping for furniture was as simple as loading up a game on your iPad? Sound a little too good to be true? Well you’d be surprised. Ikea has spiced up the way people flip through a furniture ...
Innovative Billboard Collects Humidity, Dispenses Clean Drinking Water 8 Aug 2013 | 02:30 am
Sustainable resource management is always a joy to see, but when it solves a problem as dire as access to reliable clean drinking water, it’s revolutionary. UTEC, located in Lima, Peru developed a rev...
[Infographic] Bitcoin Basics And Off Blockchain Micro-Transactions 7 Aug 2013 | 11:25 pm
Bitcoin is an innovative open-source peer-to-peer protocol for financial transactions, set to change the way people perceive their own wealth and how it’s transacted. This infographic is a great intr...
TED Radio Hour: Why We Collaborate 24 Jul 2013 | 03:00 am
Since attending LeWeb London 2013 I’ve been on a hunt to learn more about the “Collaborative Economy.” Jeremiah Owyang, a researcher for Altimeter Group, gave a brilliant exposition on the “Collaborat...
Gamification Byte: Heineken “Dropped” Departure Roulette 19 Jul 2013 | 10:34 am
The team here at 42 Terabytes can relate to the new Heineken “Dropped” campaign pretty closely. Tyler Suchman, one of our co-founders, has been living the last year hopping from one idyllic location a...
Gamification Challange: How Would You Gamify Your Smoke Detector? 17 Jul 2013 | 07:00 pm
Along with quantified self devices, ripe for gamification opportunity, lives a breed of consumer electronics that seeks to make mundane or simple objects smarter. Enter the smart appliance. The Canar...
