90percentrule - 90percentrule.com - cause a disturbance
General Information:
Latest News:
America Means Business Day 4 Apr 2013 | 05:00 pm
Ken Tencer, CEO of Spyder Works Inc. and co-author of the internationally recognized book, The 90% Rule, is pleased to be delivering a keynote speech at the America Means Business Conference in Washin...
What’s better than a great communication strategy? Conversation. 13 Mar 2013 | 05:58 pm
Originally published as a Special to The Globe and Mail Wednesday, Mar. 13 2013 The other day, I was walking out of the office of an industrial manufacturer and one of its executives looked at my new...
Sleight of Handset 4 Mar 2013 | 06:17 pm
As an advocate of innovation and an early adopter of all things technology, I am thrilled that my mobile phone can let me book a restaurant reservation, GPS me to a destination, take crystal-clear hig...
Clydesdales and Customers 10 Feb 2013 | 06:00 pm
How do you cause a disturbance? Shake up the marketplace? It begins by tapping into the emotions and psyche of the consumer. Take the Budweiser Superbowl TV spot about the man that raised and trained...
How far can Apple fall from the tree? 4 Feb 2013 | 08:03 pm
The recent tumble of Apple’s stock raises an interesting question: How far can the price of the stock fall relative to the value of Apple’s most inherent strength, its ability to innovate? No one kno...
Epic Brand Fail! 29 Jan 2013 | 08:01 pm
I read in a recent New York Times article (published October 15, 2012) that a Blackberry user, Rachel Crosby, said she no longer takes out her BlackBerry at parties and conferences, and in meetings sh...
Curious About Innovation? 21 Jan 2013 | 09:33 pm
Guest blog by Norman Oulster, advertising writer and father. One of my most memorable brushes with innovative thinking was when my son was in third or fourth grade. His teacher, instead of asking he...
Five New Year’s Resolutions for an Innovative 2013 15 Jan 2013 | 06:00 pm
Want your business to be more innovative in 2013? Make these five resolutions Ken Tencer, CEO of Spyder Works Inc. and co-author of two books, The 90% Rule and Cause A Disturbance (to be released in ...
Innovation Drives Marketing Drives Sales 13 Dec 2012 | 07:00 pm
Ken Tencer was recently interviewed on The Business Experience Show about The 90% Rule and how to bring innovation into your company. Innovation is about bringing new ideas to your customers and keep...
Will Twinkie Survive Head-In-The-Sand Brand Management? 2 Dec 2012 | 07:00 pm
Strong brands can outlive management ignorance If ever there was a living–or dying–example of brand management’s lack of foresight, insight and innovation it is the venerable, and now vulnerable, Tw...
