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AddonTV on Crunchbase 18 Jan 2012 | 03:13 am
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IBC Amsterdam 2011 8 Oct 2011 | 10:56 am
The AddonTV management visited IBC 2011 in Amsterdam and met with industry leaders of digital delivery solutions. IBC is the leading global tradeshow for professionals engaged in the creation, managem...
Effectiveness of B2B Online Display Advertising Questioned 2 Apr 2011 | 02:05 am
According to a new report from Forrester, summarized by MarketingProfs, only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large p...
Television remains the dominant medium in most U.S. households 20 Mar 2011 | 08:00 pm
According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains ...
Global Ad Spending Jumped 22 Oct 2010 | 02:15 am
Global ad spending jumped in 2010. Worldwide spendings increased nearly 13 percent in the first six months of 2010 to $238 billion compared to the same period a year ago, according to a report issued ...
TV Advertising Budgets Are Under Siege 30 Sep 2010 | 02:38 am
Joint ANA (Association of National Advertisers) and Forrester Research Inc. (Nasdaq: FORR) survey of more than 100 national advertisers illustrates marketers’ continued lack of confidence in the effec...
Search Engine Marketing parallel to the TV advertising increases brand awareness significantly 1 Feb 2010 | 01:19 am
The renewal of a TV campaign through search engine results in a significant increase in unaided brand awareness. According to a representative study of advertising effectiveness SEM unit of the Bundes...
TV advertising to reach everyone – everywhere 1 Feb 2010 | 01:02 am
TV is the world’s most used medium. Television is five times longer used as print media. The strength is the moving image with sound that can convey emotion like no other medium and move the masses. B...
Looking for investment in the trend of ‘new media’ 7 Dec 2009 | 09:24 am
The media scene is changing very fast, and as always there are winners and losers. While independent television stations and local newspapers are fighting a desperate battle for survival, new media co...
Looking for investment in the trend of ‘new media’ 7 Dec 2009 | 04:24 am
The media scene is changing very fast, and as always there are winners and losers. While independent television stations and local newspapers are fighting a desperate battle for survival, new media co...
