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The Royal Baby Has Crowned 23 Jul 2013 | 02:03 am
I can only imagine the presenting of the little bundle of joy will look something like this. Well, folks. In case you haven’t heard, Baby Royale has made his grand entrance into the world. News outle...
Kids React to Cheerios Commercial 18 Jul 2013 | 10:02 pm
As advertisers, we are often asked to come up with creative campaigns that appeal to a broad range of ethnicities, which could mean anything from tailored materials translated into different languages...
That’s the Stuff 17 Jul 2013 | 09:18 pm
Twinkies are back! Along with all of their delicious, mystery-cream filled friends. I’m fairly certain there are still people in this world who were just now hearing that Hostess was disappearing, bu...
Bing It On Baby 28 Jun 2013 | 10:19 pm
We’ve all seen those Bing It On Challenge commercials comparing Microsoft’s Bing to the ever so popular Google. You know the one where the geeky IT guy travels to a new city to test consumers’ on whe...
10 Public Relations Recommendations for Paula Deen 28 Jun 2013 | 04:24 am
I’ve been practicing PR for almost ten years and every time I witness a celebrity in hot water, I wonder, “how will their publicist handle this one?” I’ve never done celebrity PR before so, it’s hard...
The Definitive Guide to Facebook Advertising 12 Jun 2013 | 04:24 am
In recent news, Facebook is revamping their advertising options. The proposed plan includes cutting the 27 different ad units in half within the next six months. Targeted cuts include Facebook Questio...
10 Commandments for the New Media Measurement (Part 2) 5 Jun 2013 | 03:36 am
Last week I brought you Part 1 of Commandments for the New Media Measurements (a summary of comScore’s “Brave New Digital World”). Now, I bring you Part 2 to keep you informed and ready to move into ...
Rising Stars: 3 Things You Should Know 31 May 2013 | 03:02 am
You may or may not be aware of the new IAB ad units, Rising Stars, now being adopted by the digital industry at large. These new rich media banner ad options were created in an effort to spur greater...
10 Commandments for the New Media Measurement (Part 1) 29 May 2013 | 04:03 am
The multi-media landscape is evolving before us. The last few years explosion of emerging technologies (tablets, smartphones) have created media fragmentation. This revolutionary digital era has cre...
Why Count Sheep When You Can Call the Milk Man? 17 May 2013 | 05:49 am
Sometimes, I just can’t sleep. It doesn’t matter how many sheep I’ve counted, how many hours of exercise completed that day, how few hours of sleep were completed the night prior, nor (contrary to th...
