Adriandayton - adriandayton.com - Legal Marketing: Social Media Edition
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Entrepreneurial? Better Prove It 14 Aug 2013 | 06:00 pm
Originally posted in The National Law Journal on July 15, 2013 “We are very entrepreneurial at our firm.” Just because you say it, doesn’t make it true. Your law firm is a business, so in that sens....
Ignoring LinkedIn Has Consequences 7 Aug 2013 | 06:00 pm
Originally posted in The National Law Journal on July 29, 2013 “What happens if I don’t clean my room?” my son, Taylor, recently asked me. He is fascinated by the concept of consequences. Just as chi...
About LinkedIn Endorsements… 20 Jun 2013 | 06:00 pm
Originally posted in The National Law Journal on June 10, 2013 Here is a letter I received from Ellis Mirsky, executive director of the Network of Trial Law Firms: “Is there a way to turn off or reje...
Three Simple Ways to Connect 14 Jun 2013 | 06:00 pm
Originally posted in The National Law Journal on May 27, 2013 “Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding t...
Professionals, You Can’t Ignore SEO 21 May 2013 | 03:00 pm
Originally posted in The National Law Journal on May 13, 2013 Search Engine Optimization — or SEO — is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Ma...
Social Media Use by In-House Counsel at All-Time High 2 May 2013 | 06:00 pm
Originally published in The National Law Journal on April 18, 2013 A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed...
Targeting your ideal client via LinkedIn 19 Apr 2013 | 03:00 pm
Originally published in The National Law Journal on April 3, 2013 There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including ped...
6 Fresh Digital Marketing Ideas in 60 Minutes 15 Apr 2013 | 07:08 pm
Last week in Las Vegas over a thousand attendees got together for the Legal Marketing Association’s Annual Conference. You may have noticed me tweeting about this under the hash tag #LMA13. The sessio...
How to improve your rating at AVVO.com 12 Apr 2013 | 03:00 pm
Originally published in The National Law Journal on March 21, 2013 If you’re a lawyer, you likely have a profile on Avvo.com, even if you have never visited the site. Avvo.com, which bills itself as t...
How to look good on television 5 Apr 2013 | 03:00 pm
Originally posted in The National Law Journal on March 14, 2013 “In the future, everybody will be world-famous for 15 minutes,” Andy Warhol said. Let’s say your time has arrived—your social media mess...
