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AdWords Click Through Rate – Evaluate and Improve your CTR 22 May 2012 | 08:31 am
What is CTR and why is it so important? Click Through Rate, otherwise known as (CTR), is the number of clicks divided by the number of impressions (ad views). CTR plays a large role in your keyword...
Google Updates Design of AdWords Offers Beta shown with AdWords search results 2 Feb 2012 | 05:27 am
Not Earth shattering news or anything but I noticed an updated look to the AdWords Offers Beta results on Google today. Maybe this has been around for a bit but I have not noticed it until just now. ...
Updated Look to Data Graphs in the AdWords User Interface 19 Jan 2012 | 09:02 am
Doing rounds in client accounts today and noticed one of the accounts has been updated with newly styled charts. The colors are different, the legend is moved to the top vs the right side and on char...
AdWords Update to Automated Rules and Undo Changes 19 Jan 2012 | 02:31 am
At first I was skeptical (I usually am) about the Automated Rules feature in AdWords. Call me a control freak, really I don’t mind, I am admittedly one. However, in the spirit of curiosity I checke...
