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Attention young adult: buy this automobile 16 Jan 2013 | 08:04 pm
Car commercials have been a staple of television advertising for as long as I can remember. The new coupe racing around alpine turns, mom taking the kids to soccer practice, slicked down pavement (or ...
Covert Action at the Oxford English Dictionary 3 Jan 2013 | 01:00 am
You may have missed it. There’s been a lot going on this holiday season. But news has emerged of foul play at one of the English speaking world’s most hallowed institutions: The Oxford English Diction...
Pink Gold and Plasmaclusters: What Japanese Women Want in a Car 24 Dec 2012 | 09:00 pm
The Japanese auto market is all about specificity, where products are tailored towards discrete niche markets. With a UV coating on the windshield to prevent premature skin aging, a “Plasmacluster” ai...
Retrofit becomes the official weight loss program for NFL Players Assn. 21 Dec 2012 | 12:42 am
Losing weight is about the mental thing. Ask any 300lb ex NFL linebacker. Watch Retrofit (naming & strategy by 100M) CEO Jeff Hyman explain this to a very funny Chicago version of Jim Cramer. video he...
‘Tis the season: A short history of holiday branding 28 Nov 2012 | 09:00 pm
Now that the first of this season’s feasts is behind us, let’s take a look back at the origins of the frenzy that follows. In 1939, FDR moved the official day of Thanksgiving from the last Thursday of...
Snakes On A Plane: The hilarious horrors of SkyMall Magazine 19 Nov 2012 | 09:00 pm
SkyMall magazine is where bad ideas go to die … and then crawl back to feed on the brains of innocent air travelers. A criminal line-up of infomercials, the magazine takes mankind’s worst ideas and pu...
It Surely Wins: Kit Kat’s Supremacy in Japan 5 Nov 2012 | 11:22 pm
Go to the corner store. You’ll find some Kit Kat bars populating the middle shelves below the Watermelon Bubblicious and above the Sour Punch Straws. Maybe you’ll chance on a box of King Size, or if t...
The NFL and the color pink 31 Oct 2012 | 07:55 pm
If you’ve watched any professional football in October you might have noticed large swaths of a color that usually doesn’t make it onto the gridiron – pink. See, October is Breast Cancer Awareness Mon...
There’s nothing wrong with making your brand a little more human 23 Oct 2012 | 10:31 pm
There’s got to be some lessons in the fall from grace of heroes like Lance Armstrong. One is that we seem to like our heroes imperfect. You could argue that the higher you go the bigger the fall, but ...
Strained family ties in aisle five 24 Sep 2012 | 11:31 pm
Every time you buy one brand over any of the others you’re making a choice, whether you’re conscious of it or not. Sometimes it’s an easy choice. Other times, it might feel like there’s something for ...
