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Bad Writing Does Hurt. 23 Aug 2013 | 01:00 pm
Can I vent? Bad writing can do as much damage as bad service or and bad products. Although in many cases it’s beginning to improve, business writing has long been bogged down in cliché-rich corporate...
R-E-S-P-E-C-T 21 Aug 2013 | 01:00 pm
Engaging a copywriter is a two-way street. Just as you look for certain touchstones in writers, they look for specific qualities in you as well. First among these is … Respect the writer’s experienc...
What Should I Look For When Hiring A Copywriter? 19 Aug 2013 | 12:00 pm
In this age of corporate downsizing and its relatives, it’s become a reality, among the first groups to get downsized (as in, “let us help you out the door”) are marketing and communications. Busines...
You aren’t done writing just because you are done writing 16 Aug 2013 | 01:00 pm
For the vast majority of people, editing and proofreading, especially when it is your own work, is not fun. Actually, it’s a pain in the you-know-what. But that doesn’t mean that good proofreading isn...
In business, marketing and copywriting, you must keep up with the Joneses 14 Aug 2013 | 01:00 pm
Now, more than ever, keeping up with your competitors and even your clients and target customers is not a choice…it is a MUST. Back in the day, one “evergreen” brochure or two new ads each year may h...
Watch your language…in all situations 12 Aug 2013 | 01:00 pm
It’s been said time and again that “the difference between the right word and the almost right word is the difference between lightning and the lightning bug.” We may know this to be true, but how do...
Keep it real…at all costs 9 Aug 2013 | 01:00 pm
What’s wrong with a lot of hype and “fantastic” claims about a product? Plenty. Pass the ‘Aunt Ethel’ test. Aunt Ethel is the proverbial simple-and-to-the-point person in your audience. If she doesn...
It’s not about you…never, ever, ever 7 Aug 2013 | 12:00 pm
Know your audience and feel their pain. If you don’t truly understand the needs and challenges specific to those you are trying to reach, you will never be able to show them why you and why now. If t...
Simplicity is a beautiful thing 5 Aug 2013 | 12:00 pm
Every word that comes from your company — whether it is on a piece of paper, on a computer screen or written across the sky, for that matter — carries with it your reputation and your customers’ (or p...
E-zine or e-newsletter? (Part 2 of 2) 19 Jun 2013 | 06:14 pm
An enewsletter or ezine can be a valuable addition to your marketing mix. (Read Part 1 of this post here.) When considering adding an e-zine or e-newsletter to your marketing mix, you’ll want to foc...
