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Twitter Cards 12 Jun 2013 | 08:36 pm
What’s something we love most about social media? The constant evolution of our beloved social networking sites. Recently, Twitter rolled our Twitter Cards, and we are enthralled by this new addition....
The New Value of a Facebook Fan 7 Jun 2013 | 09:46 pm
We were very excited last April when Syncapse published a white paper detailing the value of a Facebook Fan for consumer brands. In 2010, in a similar review, Syncapse published their findings of the ...
SEC Social Media Regulation Update 2 May 2013 | 12:42 am
Recently, the Securities and Exchange Commission (SEC) finally issued their report and subsequent new regulations surrounding the Netflix case that has been in the news for quite some time. (If you re...
An Open Letter to Grumpy Journalists 26 Apr 2013 | 10:43 pm
Dear Journalists, Producers, and other associated media gods: In the last 20 years of my career I’ve known hundreds of you. I’m not just a PR person. I’ve been a consultant to the 3 largest media firm...
7 Social Media Sins 7 Feb 2013 | 02:38 am
There are tons of blogs telling you what TO do in social media. We’d like to share, instead, things that you should NOT do in social media. While none of us are purist “you’re using that network wron...
Judging social influence 13 Jun 2012 | 01:38 am
Some of you may have heard about the Business Journal‘s Social Madness contest happening nationwide right now. The concept is actually really compelling – create a contest that begins at the local lev...
21 Attributes of a Great Employee 9 Mar 2012 | 09:39 am
It’s hard to find good help. Truly. We have been blessed over the last 12 years in business to have assembled a strong team of great people that work for and with us who I appreciate greatly. But toda...
Magazines Hate Technology 10 Feb 2012 | 12:37 pm
The Audit Bureau of Circulations confirmed this week that magazine sales were down another 10% in the last half of 2011, representing a loss of over 32 million single copy sales from the previous year...
Political Candidates Just Don’t Get Twitter – But You Can 19 Jan 2012 | 07:07 pm
There was another in the long series of Republican debates this week. And like all other debates, regardless of the party, I do my best to watch and also follow along on Twitter. What was the most val...
10 Ways to Make Twitter Come to Life 12 Jan 2012 | 08:34 am
The comment I hear most from non-Twitter users is: “I don’t get it.” And the question I’m asked most by those that do use Twitter is “how do you manage so many followers?” The short and sweet respons...