Amarketing - amarketing.biz - Site Tsahilov Vladimir
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Packaging Options 6 May 2011 | 04:21 am
In this age of self-packaging of the goods is very important and it would be a mistake to assume that it chemto secondary. When a buyer first encounters with the goods in the store, the first thing he...
Lifecycles brand or product 6 May 2011 | 04:20 am
The theory of life cycles of products and brands is this: where there is life there is death.
The principle of salami 6 May 2011 | 04:17 am
Both examples perfectly illustrate the so-called "principle of salami, a way of cutting thin slices, in which it appears that the length of a stick of sausage remains constant (progressively more of h...
Product quality 6 May 2011 | 04:16 am
It is believed that the authorship of the expression "better than a trap, the faster it will lead the world to the gates of the creator of" belongs to Mr. Emerson. It is hardly possible to better arti...
Distinguishing features of the product 6 May 2011 | 04:15 am
Often we are faced with the confusion in terms of "product" and "mark". The term "brand equity" (see Chap. 2)
Lessons from Asia 6 May 2011 | 04:13 am
Parties competing in this proceeding in a virtual reality game - the distribution channels are provided direct customers, competitors and your brand. Battlefield (watch out for E. Rees and J. Trout 1)...
The choice of distribution channels 6 May 2011 | 04:13 am
Before the beginning of "hostilities" should be through an analysis of consumers and competitors' activities to segment the most important distribution channels. If the main consumers of your brand - ...
Placement on map 6 May 2011 | 04:12 am
The policy of maintaining contact between your brand and the consumer is preferable to building relationships between you and a competitor. Focusing on the consumer can detect aspects that your compet...
Definition of the space for the brand - the choice of competitors 19 Apr 2011 | 09:16 pm
Turning to the "offensive", you are putting yourself to take a dominating terrain height, of course, provided that you have the resources to protect the captured positions. Otherwise, you simply subst...
Differentiation of the brand and its benefits 19 Apr 2011 | 09:16 pm
Understand the value of the brand is formed primarily in the imagination of consumers. Constant return to the practitioners of this old theoretical concept proves its relevance. Positioning - the art ...
