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ANA Survey Reveals Fees Remain Dominant in Agency Comp, Other Models Complement 19 Aug 2013 | 09:00 am
Fees remain the dominant form of compensation for advertising agencies, according to the Trends in Agency Compensation Survey released by the ANA and R3:JLB today. The survey reveals new insights abou...
Winning Scripts from 2013 Search for America’s Newest Scriptwriter Contest Portray All Aspects of Today’s Modern Family 24 Jul 2013 | 09:00 am
Grand Prize Winners of National TV scriptwriting contest from ANA Alliance for Family Entertainment (AFE) and Overbrook Entertainment receive $5,000 prize each, development meeting with Overbrook, and...
ANA White Paper Shows Strong Cost Focus in Marketing Procurement – But Desire for More Depth 26 Jun 2013 | 09:00 am
Marketing procurement organizations remain focused on cost as a key success metric. However, many are beginning to embrace the value of non-cost-centric metrics, and especially ROI measures, according...
Early Marketing2020 Study Results Foster Discussion Among Global Chief Marketing Officers at Cannes 24 Jun 2013 | 09:00 am
The chief marketing officers of Unilever, IBM, VISA and Adobe chaired the first ever CMO round table at the Cannes Lions Festival, where they and more than 60 other CMOs and leading marketers discusse...
ANA Welcomes Entries for 13th Annual Multicultural Excellence Awards 4 Jun 2013 | 09:00 am
The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producin...
ANA and MarketShare Launch New $50,000 Marketing Analytics Leadership Award 15 May 2013 | 06:00 pm
As analytics become increasingly important in every marketing practitioner’s life, the ANA (Association of National Advertisers) is launching a first-of-its-kind award recognizing leadership in applyi...
Negotiations Between SAG-AFTRA, ANA and 4A’s Result in Mandate for Ad-ID in All Commercial Production 24 Apr 2013 | 10:00 am
Commercials negotiations between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), and the ANA-4A’s Joint Policy Committee (JPC) representing the advertising ind...
2013 ANA Recession Survey Reveals Marketers Continuing to Employ Cost Savings and Reductions 1 Apr 2013 | 10:30 am
A vast majority of marketers (82 percent) continue to push for cost savings and marketing budget reductions, according to the seventh edition of the ANA (Association of National Advertisers) Recession...
ANA Survey Reveals ‘Accountability’ is the Top Concern for Senior Marketers 4 Mar 2013 | 10:00 am
The most important issue that senior marketers face in 2013 is accountability, according to a new survey by the ANA (Association of National Advertisers). Integrated marketing communication and aligni...
ANA Opposes Ad Tax Proposal in Minnesota 27 Feb 2013 | 10:00 am
The ANA (Association of National Advertisers) has written to Minnesota Governor Mark Dayton and members of the Taxes Committee of the Minnesota House of Representatives to oppose a new tax on advertis...
