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Celebrating the Arrival of A/B Testing: The Most Powerful Way to Turn Clicks Into Customers 24 Aug 2013 | 06:10 am
If anyone understands the value of A/B testing, it’s Dan Siroker and Pete Koomen, the co-founders of Optimizely. Luckily for business owners and marketers the web over, they put everything they’ve lea...
A Process Development Approach to A/B and Multivariate Testing 19 Aug 2013 | 09:29 pm
When I think about what we do here at Analytics Pros, narrowing the distance between our clients and their customers, I get especially excited by the topic of A/B and Multivariate testing. Why? A robu...
Dan Rowe – Web Analytics Ninja & Jedi Wannabe 17 Aug 2013 | 01:00 am
He’s a Salem, Oregon-born biochemist with a background in pharmaceutical manufacturing and a love for complex systems. He’s a true blue Northwesterner, webbed feet and all. He’s the father of four – c...
For Profit is the New Non-Profit 15 Aug 2013 | 03:05 am
Today I had the the privilege to attend SXSW V2V in Las Vegas. I was invited to sit as a mentor during one of the V2V mentoring sessions and I met some really great people with exciting business purs...
5.5 Reasons You Can’t Miss the BEST Practices for Google Analytics Conference 13 Aug 2013 | 10:23 pm
How do you hit the sweet spot between the never-ending connectivity (and subsequent noise) of social media, mobiledevices and the web, and the downright brilliance that often comes from a free and wan...
One Of These Things Is Not Like The Other: Why Do My Google Analytics Profiles Have Different Data? 7 Aug 2013 | 02:50 am
Have you ever looked at the reports in two profiles that *should* be reporting on the same data, only to find that the numbers are completely different? Frustrating, ain’t it? In the video below, Cale...
Creating a Data-Driven Culture: Getting Everyone to Move the Same Direction 27 Jun 2013 | 12:50 am
If you’re in the Seattle area, I will be giving a short presentation on data-driven culture tonight at Web Analytics Wednesday. Join us! Changing company culture is about as simple as getting my recen...
Is your site ready for Google’s new mobile optimization requirements? 19 Jun 2013 | 03:25 am
For those that missed the recent announcement, Google is updating their search algorithm to favor sites that provide a rich mobile experience. Meaning that if your site suffers from some common mobile...
From The Forum: Why Is My Time On Site Spiking? 14 Jun 2013 | 09:37 pm
Our team often cruises the Google Analytics Support Forums to answer the burning questions of GA users far and wide. Our From the Forum posts highlight some of those questions and answers in an effort...
Adding Clarity to Day Of Week Reports 8 Jun 2013 | 01:50 am
If you’ll indulge me for a moment, I’d like to let my inner-analytics-geek out for some fresh air. And I think this is the appropriate forum for it. If you look at your weekly Google Analytics traffic...
