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Guest Speaking: Why Would Anyone Speak for Free? 15 Aug 2013 | 04:39 pm
Q: Why would someone accept an unpaid speaking engagement? A: Guest speaking is marketing. Guest speakers are credible experts. They are accomplished in their fields and recognize speaking gigs as a...
ABOUT Page Bios: Have I Told You About My Dog? 10 Feb 2013 | 05:27 pm
“When should I mention that I have a dog?” You, or someone you know, have wrestled with this question at various times. Maybe you were on a romantic third date with a cat person. Maybe you were interv...
Do Prospects Stop and DANCE at Your Website’s ABOUT Page? 8 Feb 2013 | 12:17 am
It’s raining in Georgia as my internet colleagues are driving in and flying in for NAMS,* which starts tomorrow. And our Boston-area friends are getting ready for a Nor’easter, I hear. So it’s a good ...
Attracting and Keeping Customers: ABOUT Page Lessons the Honda Repair Guy Taught Me 22 Jan 2013 | 09:22 pm
I think the guy at my Honda repair shop has gotten wise to me. Last week he told me about a worn-out gasket that would cost $300 to fix. I asked how common this was, and if he sees it … Continue readi...
Affiliate Marketing: They Used To Call It “Refer a Friend” 14 Jan 2013 | 05:04 pm
Pin ItYesterday I received a box from VitaCost, an on-line health food store. It contained packs of protein powder that my personal trainer Cathy had recommended. At the top of the packing slip, in bo...
Protected: Affiliate Marketing for Beginners: They Used To Call It “Refer a Friend” 13 Jan 2013 | 10:19 am
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Social Proof: What Is It? Does My Website Need It? 9 Jan 2013 | 05:45 pm
Pin ItSocial proof. Your mother may have called it “peer pressure.” Whatever you call it, it works. Restaurant owners know this, as they highlight “customers’ favorites” on the menu. Fashion designers...
Grammar Goofs That Make You Look Silly (15 of them!) 30 Dec 2012 | 10:54 am
Pin It Like this infographic? Get more content marketing tips from Copyblogger.
The Ultimate Biography Phrase 14 Nov 2012 | 08:04 pm
Pin It“Chuck rarely takes on new private clients, but occasionally accepts those he finds interesting.” I am drooling. (Let’s skip the visuals). That is close to the ultimate biography phrase. What a ...
The Ultimate “About Me” Phrase 14 Nov 2012 | 08:04 pm
Pin It“Chuck rarely takes on new private clients, but occasionally accepts those he finds interesting.” I am drooling. (Let’s skip the visuals). What a powerful yet simple sentence that is! I ran acro...
