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Why Companies Need to Staff Their Social Media Office 24 Apr 2013 | 02:25 am
Time and time again, companies have approached me about managing their social media channels – in other words they were looking to outsource their social media office. And repeatedly I’ve turned them ...
How To Manage Your Social Media Assets in 15 min. per Day 17 Apr 2013 | 02:03 am
http://www.slideshare.net/abisail/how-to-manage-your-social-media-assets-in-15-min-per-day Agenda: 1. Use a Management Tool 2. Integrate Accounts 3. Gather News Online 4. Add Context 5. Post & Share...
Rise of the Social Web and Implications for Brands – part 2 15 Mar 2013 | 01:12 am
Examination of the Social Web and implications for brands will be a recurring theme I explore for the year. Why? Because what this really means is that Brands are Social Objects! Marketers take carefu...
The Rise of the Social Web and Implications for Brands 19 Feb 2013 | 02:29 am
Social media influencers have been batting around the topic of the “Social Web” for awhile but what does it really mean? Does it simply mean the social media landscape as I used to think? Or does it s...
Why Google+ Has Become the Next Great Social Media Tool 13 Feb 2013 | 02:40 am
Having a Hard Time Wrapping Your Mind Around Google+? I first wrote a post about this early last year. Back then I was still having a difficult time gaining traction with other relevant Google+ users ...
8 SOCIAL MEDIA TRENDS TO WATCH IN 2013 29 Jan 2013 | 05:47 pm
It’s been four and a half years since I registered my first Twitter and Facebook accounts. Hard to believe how fast things have progressed since then. Of all the social media channels Facebook takes t...
Arque Creative Announces Strategic Partnership with Green Ideals 25 Oct 2012 | 11:16 pm
When I started my consulting practice back in 2007 I did so with the intention that I would find a strategic marketing partner to enhance my ability to offer soup-to-nuts services that would rival any...
7 Steps for Optimizing Your Facebook Page for Timeline 24 Apr 2012 | 08:49 am
Facebook Timeline for Pages goes into effect April 26 - How Can You Prepare? First, let's reveiw some of the new features: 1a. Photos - you'll need new artwork to for the upgrade. You'll...
To Google+ or Not To Google+? 19 Apr 2012 | 09:17 am
Having a Hard Time Wrapping Your Mind Around Google+? Since the 2011 launch of Google+ I've been trying my best to gain traction and put it to use as a social media tool....but I admit, I'm s...
7 Reasons Why Pinterest Is Going to Be a Significant Social Media Powerhouse 17 Apr 2012 | 06:42 am
By now you've probably heard a lot of noise about Pinterest - an online bulletin board and the latest significant player in the social media landscape. Social Media guru Gary Vaynerchuck estimates...
