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Embracing Cost Per Click: And Why You Shouldn’t Worry So Much About It 15 Aug 2013 | 03:24 pm
If you’ve ever signed into an AdWords account or seen a report from us lovely folk here at Attacat, you’ll be familiar with a prominent column labelled “CPC”. This column lists the average cost per cl...
Month In Numbers: July 2013 31 Jul 2013 | 04:06 pm
image courtesy of wutheringiris.blogspot.com Its been a jam packed month again for numbers and stats and we have collected together the finest ones for you to chuck into conversation, perfect for imp...
Advertising a Tank Using Google AdWords? 29 Jul 2013 | 09:22 pm
Let’s say you have a tank. How would or could you advertise it on Google AdWords? I’m not surprised if you’ve not got a clue but in the interest of exploring the depths of product and service eligib...
Keyword Level Impression Share: Cutting a Larger Slice of The Impression Share Pie 10 Jul 2013 | 03:32 pm
Google has announced another AdWords update in the form of Impression Share data at the keyword level. So what does it mean? Well for one, it means even more data and performance metric columns to get...
How PPC is Destroying SEO: Culture Cultivation and Taxation 1 Jul 2013 | 05:18 pm
PPC is munching it’s way through SEO and isn’t about to stop. Organic traffic was only ever a vehicle to get PPC to critical mass, and now paid advertising is ready to take over. In a lot of ways howe...
Month In Numbers: June 2013 1 Jul 2013 | 01:27 pm
image courtesy of beautyheaven.com.au It’s that special time of the month again everyone. Hold on to your proverbial hats, because we’re about to hit you with some pretty heavy facts and figures. ...
Optimising your Blog Post: 10 tips 28 Jun 2013 | 01:46 pm
The sad and simple fact is, you can write the most incredibly written, extremely useful and lovingly insightful blog post but sometimes it just won’t get heard through the “noise” of the Internet. The...
Online Marketing Training: Coming Soon 27 Jun 2013 | 02:04 pm
Attacat will soon be launching an Online-Marketing Training Course, accessed from the comfort of your very own computer. Anyone who’s been in our boardroom recently will be well aware of the miniatur...
The Business Mugshot: Saying hello to our new tool! 26 Jun 2013 | 08:15 pm
Attacat are thrilled to introduce our brand new, easy to use, hands-on, marketing and business tool. No need to call the pun police; it’s “The Business Mugshot”. Don’t be fooled by its deceptive simp...
Small business PPC: driving footfall 12 Jun 2013 | 09:34 pm
Most of the advice on the web concerning PPC is aimed at the big eCommerce and lead-gen advertisers and written by account managers who want to get there hands on their big budgets! These clients requ...
