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The Best Email Marketing Book I've Read in a Loooong Time 12 Aug 2013 | 04:33 pm
How could I have missed this book when it came out? I just got my hands on a copy of Hillstrom's Email Marketing Excellence and at 72 pages, it's the greatest little email marketing book out there. S...
6 Tips on How to Make Email Subscribers React 9 Aug 2013 | 04:28 pm
Earlier this year I spoke at iLive 2013 in Latvia, and presented 7 tips on getting your subscribers to action your emails. The sponsor of iLive, Mailigen has just blogged a nice sumary of the main poi...
Don't Miss These Upcoming Plan to Engage Events 8 Aug 2013 | 10:58 pm
Upcoming webinars: August 29, 2013: The Future of Email Marketing - 5 Trends to Anticipate FREE webinar with David Daniels & Chris Marriott of The Relevancy Group Upcoming training courses & worksho...
Which Subject Line Keywords Would Get Your Email Opened Every Time? 8 Aug 2013 | 08:48 pm
Adestra recently published their 2013 Subject Line Analysis Report that presents the key findings of their latest research - a survey of over 2.2 billion emails, from over 90,000 campaigns, to identif...
Google Analytics in Real Life: Online Checkout 8 Aug 2013 | 07:02 pm
Okay, so this has been around for a while, but for those of you who haven't seen it yet - it's pretty confrontational - and funny :-) There is also one on landing page optimization and one on site se...
Data Protection Self-Defence 24 Jul 2013 | 03:03 pm
by Steve Henderson If you hadn’t noticed, domestic and international data protection laws are changing, consumers are getting greater protection and some of the proposals are causing concern in some ...
Recommended Reading 06/19/2013 19 Jun 2013 | 02:30 pm
t.co RT @KISSmetrics: 4 A/B Testing Mistakes That Can Kill Your Business – And How to Avoid Them http://bit.ly/1bRP0rJ #measure tags: -tg 5 Ways Your Autoresponders Are Falling Short - Pardot 5 Ways Y...
Recommended Reading 06/18/2013 18 Jun 2013 | 02:30 pm
From Email To Landing Pages: Mobile-Optimization For the Entire Subscriber Journey – Litmus From Email To Landing Pages: Mobile-Optimization For the Entire Subscriber Journey http://bit.ly/11jkFRw tag...
Recommended Reading 06/15/2013 15 Jun 2013 | 02:30 pm
t.co RT @stefaneyram: Tutorial: Building Responsive Emails | @iamelliot #emaildesign #emailmarketing #htmlemail http://bit.ly/178zJpx tags: -tg t.co RT @ETDesign: A solid preference center is vital to...
Have you registered for the International Email Marketing Summit already? 14 Jun 2013 | 10:15 pm
Next Thursday, Kath and I are hosting the 3rd edition of the International Email Marketing Summit and we've got some amazing speakers and topics ligned up for you: Dela Quist: Why finding a balance be...