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How Did I Get So Many Reviews Of ‘Broken Pieces?’ 15 Aug 2013 | 10:35 pm
I’m asked this question quite a bit. I released my third book, Broken Pieces, last December, and as of today I have 140 reviews on Amazon. Did I wave my magical redhead wand? No. Did I pay for revie....
How A Great Twitter Bio Can Net You More Followers…and Sales! 3 Aug 2013 | 05:07 am
Someone asked me recently to go back to some easy basics about Twitter. I thought that would be too easy until someone on Facebook asked me what an avatar was, or how to choose a file for their bio. B...
The ‘Secret’ To A Successful Virtual Book Tour by guest @PandoraPoikilos 27 Jul 2013 | 06:49 am
Please welcome Pandora Poikilos, owner of Orangeberry Book Tours. People either aren’t familiar with the book tour concept or don’t quite understand it, so I asked Pandora to share her insights! ...
A Champagne Business Plan on a Beer Wallet by guest @JoeGiacalone 19 Jul 2013 | 05:58 am
A Champagne Business Plan on a Beer Wallet By: Joseph L. Giacalone “Fail to plan, plan to fail,” is a maxim that I lived by in my nearly 21 years in the NYPD. If I didn’t work out every detai...
Fiction vs Nonfiction: Which Is Easier To Write? 13 Jul 2013 | 02:05 am
Courtesy of FreeDigitalPhotos.net I laugh when people say writing nonfiction is easier than fiction. There is nothing easy about writing, period. I tweeted that earlier this week and while most...
Can We Ever Benefit From A Flame War? I Say…Maybe. 6 Jul 2013 | 02:39 am
Is it possible to actually benefit from engaging in a flame war? I’ve always said no. The professional in me says walk away, take it off the net, block or avoid. Negativity doesn’t help anyone. And t...
Taking Aim With Targeted Mailing Campaigns by guest @jimmoorman 22 Jun 2013 | 10:50 pm
Please welcome back to the blog marketer IRL and author Jim Moorman (Jamaican Flowers)! He continues his discussion on marketing by discussing targeting. My last article on target marketing focuse...
The Psychology of Bad Reviews 31 May 2013 | 12:35 am
The Psychology of Bad Reviews *I’m not a psychologist, nor do I play one on TV. Now that my third book, Broken Pieces, is out, I’ve experienced the highest of the highs (contacted by a few publis...
How To Effectively NOT Sell Your Book 25 May 2013 | 10:09 am
How To Effectively NOT Sell Your Book Last week I wrote about the three-step process to marketing your book. This week we focus on sales. First, let’s explain the difference between marketing and ...
What’s the 3-Step Process to Marketing Your Book? 17 May 2013 | 08:08 am
What’s the 3-Step Process to Marketing Your Book? I’m often asked, ‘When is the ideal time to start marketing my book?’ It’s a good question, but let’s go a bit deeper today. The question should ...
