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Gijs Hubben to speak at Marketing, Commercial & SFE Summits 22 Aug 2013 | 04:30 pm
The annual Pharma Marketing and Pharma Commercial & Sales Force Effectiveness Summits are being held in Berlin this year, on 24-26 September. Next Event Pharma SFE and Marketing Summit 24-26 Sept CE...
Pharma sales 2012: the year of the patent cliff 29 Jul 2013 | 04:30 pm
In the third quarter of 2011, sales of Lipitor peaked at about $2 billion in the U.S. A year later, the world-beating blockbuster had plummeted from these vertiginous heights to about 10% of that figu...
SoftLayer joins IBM's SmartCloud division 25 Jul 2013 | 04:30 pm
Leading provider of cloud computing infrastructure services SoftLayer has been acquired by IBM and will join the computing giant’s SmartCloud division. General Manager James Comfort described the chan...
BaseCase CEO speaks at Chicago medical device conference 22 Jul 2013 | 09:00 pm
At the 2013 Annual Medical Device Coverage and Reimbursement Conference, BaseCase CEO Gijs Hubben spoke about the importance of having a strategy to communicate economic and clinical value at the sub-...
Interview with Madlaina Costa-Scharplatz, Head of Health Economics at Novartis Sweden 19 Jul 2013 | 09:00 pm
First of all, thanks for taking the time to talk to us. Can you tell us a little bit about yourself and what you do? My name is Madlaina Costa-Scharplatz. I have worked in the field of health economi...
The Importance of Offline Access to Mobile Presentation Tools 17 Jul 2013 | 09:00 pm
Wi-Fi coverage is now ubiquitous in Europe and North America, and a reliable wireless internet connection is increasingly to be expected when visiting a hospital, or other place of business. The same ...
Guest Article from Pope Woodhead: Value Communications v2.0 24 Jun 2013 | 09:00 pm
In a new guest article Value Communications v2.0: Getting the Foundations Right, BaseCase partner Pope Woodhead explores the essential foundations needed for success – and define the leadership role n...
Faster Computation on BaseCase 4 Jun 2013 | 09:00 pm
This year, the development team have been working hard to improve the performance of BaseCase apps. After months of development, the updates are now live and the results can be felt on the platform. ...
New: Improved World Map and Europe Map 3 Jun 2013 | 09:00 pm
Sometimes, data is best presented using a map. One obvious example of this is if you want to display state-specific reimbursement information for the USA. Another is if you want to show prevalence or ...
New Reference List Control on BaseCase 3 Jun 2013 | 08:00 pm
In a discussion with a payer or healthcare provider, it’s important to have instant access to the published literature behind the data you are using. Key account managers and medical science liaisons ...
