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Pinterest – Yes or No? 10 Feb 2012 | 02:15 am
With the ever growing interest in Pinterest (known as a ‘Virtual Pinboard’) we’ve had a few conversations internally and with some of our clients about the site and should we jump to create a customis...
Unsure where to go with your approach to email marketing ? Clicks mark the spot. 3 Feb 2012 | 12:46 am
This is a guest post from Geoff Williams – Head of Data and CRM @ Tidalwave Ltd (Part of Target MCG) on the subject of Email Marketing. I was speaking to a CEO of global publishing company recently. ...
Stop assuming and guessing. Learn your data, understand your users, make a real difference 21 Jan 2012 | 02:44 am
Some time ago I wrote a post about the importance of analysts for online businesses. At that point I was moving into a new role where I was given the opportunity to build an offering of my own and I k...
Do Networking Events work? 20 Dec 2011 | 02:00 am
A few nights ago I attended a networking event for young professionals in London, and as I work in New Business and love networking, which is why I do what I do at Hurricane, I took the opportunity to...
Will you read this? Writing copy for the web 13 Dec 2011 | 07:06 am
Before we begin, I would like to offer preliminary congratulations for all those of you that have clicked through to this article. You see, the majority of people would merely glance at the headline, ...
How the adverts stole Christmas 30 Nov 2011 | 05:22 am
Sleigh bills and sales tills are merrily ringing as we emerge from Thanksgiving only to remember that Christmas is just around the corner, still with remnants of Hallowe’en candy and leftover Bonfire ...
Don’t love your product. Love your customers. 24 Nov 2011 | 05:07 am
Whatever we say about the emergence of new media and the death of advertising; the old world is still alive and kicking. One of the truisms of the old world is that companies are still focused on cra...
Your brand is more important than social media 19 Nov 2011 | 06:07 am
Think not what your product does but how your brand can become a part of people’s lives. 1). If you sell Pet insurance, how do you turn it from an annoying necessity into a ‘feel good’ experience? ...
No experts left. None. #noexpertshonest 3 Nov 2011 | 02:38 am
It came to me like a big fat golden bolt of lightning. “There are no marketing experts left on the planet. None.” Anybody who says otherwise needs a bullet in the head. Fact: we are living in crazy...
Trusting Strangers – how social media gave power back to the people 20 Oct 2011 | 11:31 pm
Perusing our Twitter feed in the office yesterday afternoon, I came across a discussion between two social media middleweights (I like alliteration) about peer recommendation as social interaction. On...
