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Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study] 27 Aug 2013 | 05:30 pm
Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have ...
From Keyword Strings to ‘Things’: Some New Tidbits on Google Authorship 27 Aug 2013 | 04:30 pm
Google Authorship adoption is continuing to grow and gain prominence in the search results. Here’s a look at the state of Google authorship, some best practices for optimizing your authorship, and wha...
How to Rock Your Customers’ World: An Interview With SES San Francisco Speaker Bryan Eisenberg 27 Aug 2013 | 02:04 am
At SES San Francisco, Bryan Eisenberg will show you how to leverage big data and act on insights in real-time. Here, Eisenberg shares some insights on big data, secrets to great Google rankings, and a...
Winning Strategies to Lose Money With Infographics 27 Aug 2013 | 01:24 am
Google is getting a bit absurd with suggesting that any form of content creation that drives links should include rel=nofollow. Certainly some techniques may be abused, but if you follow the suggested...
Google Finally Supports Paid and Organic Co-Optimization 26 Aug 2013 | 10:30 pm
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging into the data, you can find a significant number of...
Yeah, But… We Do Just Fine Without SEO 26 Aug 2013 | 07:48 pm
by Stoney deGeyter Not everyone needs SEO. Sorry, Kevin, it had to be said. There are some businesses that are in small, niche industries that get enough local business that SEO will just be a burden...
A Great Strategy to Create In-Depth Evergreen Content 26 Aug 2013 | 06:30 pm
The launch of Google’s In-depth articles means that an investment in quality content continues to become a key part of any digital strategy. Don’t risk losing out on a big search traffic opportunity. ...
12 Questions to Separate Social Media Experts From Pretenders 26 Aug 2013 | 05:30 pm
Hiring? Finding a competent social media team member is a real challenge. No matter how impressive someone’s credentials may seem, you need to drill down past the buzzwords. Here are 12 questions to a...
5 Clever Ways to Leverage PR for SEO Success 26 Aug 2013 | 04:30 pm
SEO can have so much more of an impact on the company than simply affecting rankings. A strong outreach campaign can greatly promote the brand, create goodwill, and boost sales above and beyond any ra...
Content Curation & SEO: A Bad Match? 25 Aug 2013 | 10:03 pm
Content curation could be an extremely risky practice if you don’t put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of c...
