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Get more insight into the full customer journey with Cross-account Conversion Tracking and Search Funnels 26 Aug 2013 | 11:03 pm
The path to a purchase for today's online shoppers is rarely straightforward. People interact with a variety of ads along the way. For example, they may search for your product in the morning at home...
Analyze and optimize your search footprint with the new paid & organic report 22 Aug 2013 | 09:00 pm
One of our goals is to provide tools to help you better understand how people searching on Google are connecting with your business. That’s why we provide reports like the Search overview in Google An...
Capturing the mobile opportunity - being present and bidding well 22 Aug 2013 | 07:00 pm
This year, for the first time, the majority of people in the US own a smartphone.1 This means that more people than ever are constantly connected, using their phones throughout the day to search for ...
Reminder on enforcement of Google Shopping unique product identifier requirements 22 Aug 2013 | 02:21 am
A few weeks ago, we announced that we’ll soon be enforcing the new unique product identifier requirements to continue improving data quality on Google Shopping. These new specifications help us serve ...
Preventing and resolving AdWords policy violations 21 Aug 2013 | 12:44 pm
We invest a lot of time and resources to ensure that ads deliver a safe and positive experience for users. Our advertising policies play a big role in this effort. Being familiar with our ads policie...
Manage upgraded sitelinks in the new version of AdWords Editor 13 Aug 2013 | 08:00 pm
Starting today, you can download the latest version of AdWords Editor, which now supports upgraded sitelinks for enhanced campaigns. With version 10.2, you can: View and manage sitelinks and settings...
Upgraded extensions to help you reach the constantly connected consumer 13 Aug 2013 | 05:23 am
People are now constantly connected, searching and browsing the web across several devices throughout the day. As part of AdWords enhanced campaigns, we improved sitelink, call, and app extensions to ...
Attract new customers with local ads on the Google Maps app 8 Aug 2013 | 11:14 pm
Over one billion people use Google Maps services every month. On the Google Maps app, these users are often searching for local businesses - from restaurants, to car dealerships, to dentists, and more...
Reach a global audience with video in 3 simple steps 8 Aug 2013 | 08:00 pm
At Google, we believe that video is such a powerful way to build your brand that everyone should use it. That’s why we’re excited to announce a simplified way to set up your first campaign in AdWords ...
Easily compare your ad performance over time 5 Aug 2013 | 09:00 pm
Which campaigns are down this week? How is my performance this month compared to last month? If you’re like most advertisers, you ask yourself these questions on a regular basis. Over the next few day...
