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Millennials Are Changing the Definition of Brand Value for Restaurant Marketers 26 Aug 2013 | 08:43 pm
If you need a quick primer on Millennial consumer trends, give this video a look. The New Definition of Brand Value Let’s define brand value in today’s Millennial-inspired Participation Economy ...
McDonalds reaches out to Millennials: Unveils McWrap 24 Aug 2013 | 03:47 am
McDonalds’ yellow golden arches, which once stood for inexpensive, quality food, is now lacking the same symbolic meaning with Millennials. Adage reported that among Millennials, McDonalds does not e...
How to Market to the Newest Millennial Parents: Kate and William 21 Aug 2013 | 01:49 am
The world watched in awe last week as the Duke and Duchess of Cambridge welcomed Baby George. Researchers estimate that William and Kate’s new child will generate $238 Million in revenue, more than th...
Coca-Cola’s Coming Together Campaign Addresses Marketing to Millennial Trends 17 Aug 2013 | 02:06 am
The long loved Coca-Cola Company has recently received pushback due to its high use of low- and no-calorie sweeteners. In response, Coca-Cola released a new ad campaign citing statistics and providin...
How to Get Millennials to Love and Share Your Product 15 Aug 2013 | 04:02 am
With so much written about millennials, it’s difficult to see how reams of data about this generation could apply to an individual brand’s goals. Some basic guidelines can help. First, accept that not...
Pinterest Drives Millennial Traffic to Retail Stores 14 Aug 2013 | 12:26 am
Behind Facebook and Twitter, Pinterest is the third largest social media outlet. With 104 million total visits in March of 2013, Pinterest traffic is soaring. Users don’t just visit Pinterest to scrol...
Connecting Retail Innovation and Millennials 12 Aug 2013 | 09:36 pm
Based on PSFK’s “The Future of Retail” research, going forward retail will be defined by the reinvention of retailers and the revolution of brands. The dilemma here is for retailers to understand thei...
Sneak Peek “The Millennial Generation Becomes Parents” Research 9 Aug 2013 | 02:20 am
The Millennial Generation Becomes Parents! We have conducted a new study of 25-34 year old Millennials who have children in order to examine how their shopping habits change after they have kids. Wit...
Taco Bell Makes Changes in the Millennial Marketing Strategy 24 Jul 2013 | 08:30 pm
We’ve already identified as Taco Bell as winners with Millennials. So I wasn’t surprised when they announced the kids’ meals and toys on the menu have been discontinued. Though some kids will be disap...
Millennials and Mobile Shopping 23 Jul 2013 | 01:27 am
Rose Williams is a freelance technology writer with a focus on how the Internet improves our lives, from online education and mobile streaming to ‘stuff’ minimizing and beyond. She holds a B.A. in Tec...
