Brooklyn Nets Use Signature Scent at Barclay Center 21 May 2013 | 08:36 pm

If you think about professional basketball and try to associate it with a scent, you would probably come up with Eau de Locker Room, stale beer or fried food, but an NBA team is out to change that. Th...

Prototype Smart Phone Attachment Adds Scent 20 May 2013 | 08:57 pm

A new attachment for smart phones allows users to add scent to their life through their phones. Social media friends can send each other scents and it will be able interface with other applications li...

Watch Out Bloodhounds: Humans Can Track by Scent Too! 5 Mar 2013 | 11:42 pm

The Smell of White 26 Nov 2012 | 10:49 pm

Combine everything and you get a unique sensory outcome we call "white." With light, all colors together create white light. With sound, all different frequencies combine to make white sound. Now, sci...

Scientists Restore Sense of Smell Using Gene Therapy 4 Sep 2012 | 11:44 pm

Can you imagine what it would be like to never have had a sense of smell? Those born with congenital anosmia have never smelled a rose, or freshly popped popcorn, chocolate, or any of the smells that ...

Happy Smells 28 Aug 2012 | 06:02 am

The universal search for happiness is evident from the sales of anti-depressants hitting new highs, but maybe happiness is just a sniff away. Here are some happy smells that might make you skip that n...

Sony Comes Out with Scent Capturing Printer 14 Aug 2012 | 09:43 pm

Chinese designer Li Jingxuan has created a scent capturing printer for Sony as part of a student workshop sponsored by the company to identify innovative technical ideas. The printer actually uses an ...

Experiential Marketing Trumps Digital 13 Mar 2012 | 05:21 am

If you are in the marketing field, all the buzz in the last five years or so revolves around digital marketing: web, SEO, social media, and mobile marketing. Yes, certainly these are all relatively ne...

Australian Bank Banishes Stuffy Atmosphere 7 Mar 2012 | 06:27 am

National Australia Bank has opened a new branch location featuring free Wi-fi, iPad stations, a children's area and olfactory branding. They are planning to open another four similar locations in the ...

Vanderbilt Emergency Room Uses Ambient Scenting to Reduce Stress 28 Jan 2012 | 03:10 am

This small diffuser is available through Air Esscentials.