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Babcock & Jenkins Repeats as Content Marketing Agency of the Year Finalist 27 Aug 2013 | 03:18 am
Nomination tops off five silver awards for Portland-based B2B demand generation experts. After winning Content Marketing Agency of the Year in 2012, Babcock & Jenkins returns to the Content Marketing...
Mind the (Cultural) Gap 16 Jul 2013 | 06:56 pm
My American colleagues recently challenged me to blog a critique on the food differences between Portland (foody nerd heaven) and my British hometown of London. The underlying motive is clearly to say...
Babcock & Jenkins Opens First Europe Office 29 Jun 2013 | 09:22 pm
Babcock & Jenkins is expanding our global reach by opening a European headquarters in London. Recently hired Vice President Justin Hall will lead the European efforts, supporting local clients such as...
BtoB Top Agencies: Babcock & Jenkins Named Runner-Up Small Agency of the Year 8 Mar 2013 | 03:38 am
The 40-person, one-office agency gained a lengthy list of clients last year—including big names such as American Express Co., Demandbase, Google Inc., Jive Software, William Read the full article...
Effective Content Measurement in 6 Steps 13 Jul 2012 | 02:07 am
Every B2B marketer is now being forced into becoming a content marketer. Some marketers have been on the content bandwagon for years and understand its value for the brands they manage. However, many ...
An Analytics Roadmap for Marketers 25 Apr 2012 | 04:43 am
Eric Wittlake, Director of Media outlines four steps to keep your marketing, measurement, and analytics focused on improved business results.
What Inbound Marketers Can Learn From the Movies 30 Mar 2012 | 04:52 am
Social media strategist Carmen Hill believes that like a good movie screenplay, branded content takes a compelling story and breaks it down into individual pieces. The art is to take these pieces and ...
BNJ Invents Target Profile Posters 13 Mar 2012 | 05:18 am
In our continuing drive to improve Buyer Centric Marketing, we have come up with Target Profile posters. These posters are placed in our offices and in our client’s offices. They are a testament to wh...
Is Your Marketing Automation Always Late? 22 Feb 2012 | 06:40 am
Eric Wittlake, Director of Media, shares an approach to improve marketing automation strategies with company scoring, mining social media activity and a constant eye on timing.
Four ways your B2B website is sabotaging sales 16 Feb 2012 | 06:38 am
Lauren Goldstein, VP Strategy, outlines fundamental shifts necessary for B2B corporate websites to support inbound marketing buyers.
