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Preparing for The Inevitable: Brands vs iOS 7 27 Aug 2013 | 12:55 am
iOS 7 is coming out this fall and will change the behavior of how people design their brands’ apps. Brands will have to transform the user experience within the app, as well as the visual app logo. As...
From Landing to Branding 27 Aug 2013 | 12:51 am
These days Japanese airports turned out to be so much more than expected – an unconventional exhibition of art. In order to promote the variety and uniqueness of each region, their cultural, culinary ...
Coca-Cola Takes Advertising to the Third Dimension 26 Aug 2013 | 03:37 pm
After launching personalized bottles earlier this year, Coca-Cola continues to push the boundaries of their marketing efforts. This time, In Israel, the soft drink company with agency Gefen Team, used...
Adidas Recycles Marathon Runner’s Energy into Motivational Messages 26 Aug 2013 | 03:10 pm
Running has never been easy, especially if you are a marathon type of person. Marathon running, as a discipline, requires not only physical strength, but also a strong personality. What marathoners cr...
Clash of Cultures: Brand Logos as Chinese Ceramics 23 Aug 2013 | 03:41 pm
Artist Li Lihong explores the cultural clashes of the east and west. Through sculptures, created using traditional ceramic techniques and Chinese iconography, the artist transforms logos of western bi...
Brand-Thinking: A Shift from Tactical to Relational 23 Aug 2013 | 01:51 pm
As entrepreneurs, we live in a high-stake, high-pressure world. Every decision we make can become the difference between epic success and heartbreaking failure. That’s why entrepreneurs, more than any...
Jim Beam Fights for Sweet Justice to Honey Lovers 22 Aug 2013 | 10:31 pm
Suing bears for stealing honey? This must be some kind of a silly joke, right? Well, you are wrong… sort of. Jim Bean has launched a new campaign for Jim Beam Honey, the newest product in the brand’s ...
Angry…Brands? 22 Aug 2013 | 05:26 pm
With all the versions of Angry Birds already existing, could we expect one like this as well? Designer Yakushev Grigory skillfully made a parody of Angry Birds titled “Angry Brands” where he made cari...
Carlsberg Says That It’s “Time to Take Your Seats” 22 Aug 2013 | 04:48 pm
In January, Carlsberg announced that it will be the official beer partner of the Premier League, signing a three-year contract; just a couple of months ahead, the brand launched the “Time To Take Your...
AirSerbia: What Does it Take to Brand a New Airline? 21 Aug 2013 | 09:51 pm
Serbian only airline carrier, Jat Airways, underwent a major rebrand, including name-changing and a new branding strategy. JAT will now be known as AirSerbia, after a strategic partnership agreement b...
